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“The re-positioning of adconnection to be the leading performance agency has gone very well” – Catherine Becker, CEO of adconnection

by Will Corry on November 12, 2014

It was good to catch up with Catherine Becker, CEO of adconnection recently.

I asked Catherine to give theMarketingblog readers an up to date picture of how her agency @adconnectionUK was progressing.

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How to ensure eye protection in style – Get Blue Blocker glasses

Blue blocker glasses in designer frames are what you need to save your eyes in style.

Most blue light glasses available in the market come with not-so-appealing yellow-tinted lenses and boring frames that don’t add anything to your look.

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Silver Surfers 2.0 as over-55s make permanent switch to online shopping

Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -

More than a third of over-55s say they will permanently switch to online shopping for clothes, food, fitness and gardening equipment as a result of the coronavirus pandemic, according to in-depth research from Rare: Group.

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Four ways sales and marketing teams can perfect pipeline management

Regardless of sector, product, or service, navigating today’s challenging business environment demands a sustainable flow of sales. In order to achieve this, a robust and measurable sales pipeline is vital for both sales and marketing teams to succeed.

If managed well, sales pipelines can provide clear snapshots of information, such as the most [more…]

Your guide to CFD trading and how it works

Trading and investing can feel like an entirely different world, full of complicated jargon and numbers that are forever shifting on a bank of screens. It’s something you should not enter into on a whim, because it requires a lot of careful research and a deep understanding if you are to have a chance of [more…]

How can you improve your memory and empower social networking?

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How memory enhancement works and Instagram post download online

We live in a rapidly developing world. Processing the information that comes to us today can be quite difficult, mainly because of its huge amount. We view hundreds of pictures on social networks and gigabytes of videos on YouTube and Instagram. However, in order to [more…]

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Four ways sales and marketing teams can perfect pipeline management

A 4-Item Checklist To Mapping Out An Effective UX Strategy

The UX (User Experience) strategy is essentially the backbone of your user experience design. It guides all the decisions you make, from information architecture and interaction design to visual design. And as such, it should [more…]

B2B email marketing – here’s how to stop your marketing emails going to spam

Approximately half of the email communication on the planet in January 2021 was spam, according to Statista.

Given these metrics, it is no surprise that spam filters are working overtime to ensure our inboxes are [more…]

Creating A Digital Marketing Strategy For Small Businesses

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A robust digital marketing strategy is key to business success in today's social climate.

Businesses usually do very well in the digital space due to an excellent, well-thought-out plan that fits the brand and [more…]

How call tracking and analytics can improve overall marketing performance

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Marketing and call tracking are both powerful business tools, but when used in tandem – can provide unique insight to influence your marketing and sales strategy.

The purpose of marketing is to educate and [more…]

SEO and Quality Content – Striking the Right Balance

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There has always been a sort of push-and-pull in content strategy between the need for the production of high-quality writing and the generation of Google-friendly content. Does securing the desired spot on a SERP [more…]

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Blue blocker glasses in designer frames are what you need to save your eyes in style.

Most blue light glasses available in the market come with not-so-appealing yellow-tinted lenses and boring frames that don’t add anything to your look.

Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -

More than a third of over-55s say they will permanently switch to online shopping for clothes, food, fitness and gardening equipment as a result of the coronavirus pandemic, according to in-depth research from Rare: Group.

Scoop It

Search here / theMarketingblog

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