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Durex launches #DoNotDisturb digital detox social experiment to investigate if tech is ruining couples’ holiday sex

Durex launches #DoNotDisturb digital detox social experiment to investigate if tech is ruining couples’ holiday sex

by on May 24, 2016

To test the theory that an addiction to tech and smartphones is the reason sex on holidays often does not live up to couples’ expectations, Durex has launched a social experiment.

Durex invited real couples on the holiday of a lifetime as part of a filmed social experiment, devised and created by TMW Unlimited, dividing them into couples with and without tech - no phones, no tablets, no TV and no laptops.

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Watch : “Go ahead, charm someone’s pants off”

by on March 25, 2015

Watch what happens when some adventurous couples try our sexy new smartphone technology. #Connect [more…]

Durex is inspiring couples to make a break with tr… …

by on February 9, 2015

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City news about Pret a Manger, Reckitt Benckiser, Betfair

by on April 22, 2013

Pret a Manger has reported a jump in 2012 profits of 17pc to £443m. The sandwich chain, owned by the private equity group Bridgepoint says it is creating 1,000 new jobs worldwide, of which 500 will be in the UK.

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Giving a brand a “voice” makes it feel more human and trustworthy / Liz Doig

by on October 24, 2012

"Brand Language: Tone of Voice the Wordtree Way"

The first step-by-step textbook for creating a tone of voice

In the world of marketing and communications, it’s becoming increasingly important to be able to convey a brand’s personality with the words it uses.

Giving a brand a “voice” makes it feel more human and trustworthy. And as a result, it increases the brand’s ability to form and strengthen relationships. www.wordtree.com  

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Durex ad stunt replaces boring pre-flight safety instructions with condom demo (video)

by on September 6, 2012

Via Simply Viral ..  Most people completely switch off during the safety announcements when flying, but a new Durex campaign from Poland grabbed the passenger’s attention in a unique way.

The perfect way to get people talking about their products while setting off for a fun holiday.

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Usian – not every man wants to be the fastest in the world

by on July 31, 2012

The express condom provider for Olympic athletes (or at least the one claiming to be handing out all of the raincoats) took advantage of its Olympic involvement with a hilarious billboard in London.

“Usain—not every man wants to be the fastest in the world”

Couldn’t have said it much better yourselves, right ladies?
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How to make talking about condoms less embarrassing to ‘first time lovers’

by on April 21, 2012

Durex’s main aim was to make talking about condoms less embarrassing to ‘first time lovers’. So they created The Naked Box – a lighthearted and playful design competition, with a fun set of sharable tools (Like the Vibrating Pencil, Ribbed Roller and of course, The Rubber!) Thanks Elena George and Claire Blandy (From iris Worldwide, London).

Check it out here

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