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Buy a mailing list for direct mail, telemarketing & email campaigns / Electric Marketing

by on April 12, 2015

With around 200 companies offering mailing lists in the UK, choosing what's best for your campaign can seem daunting. This guide aims to help you through the maze, explaining terms used and offering advice to ensure that you don't get ripped off by one of the industry's infamous cowboys.

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It’s catch up time : EditorEye talks marketing trends with E-goi’s Tiago Oliveira

by on February 13, 2015

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The fear of missing out – by Amanda Phillips,Volume

by on September 9, 2013

Mobile phone

The Fear of Missing Out (or FOMO) is quickly becoming a part of the social media lexicon.

It’s a familiar urge – you’re sitting in meeting, or waiting in a queue at the shops and you feel the compulsion to pull out your smartphone and quickly check email, Facebook, Twitter, Instagram; or indeed any number of communicative platforms.

Compulsion is an apt descriptor. The reasoning for such habitual phone-checking is varied, but often it boils down to an irresistible desire, an itch that has to be scratched. The underlying fear is that we’ll miss something important in amongst all the clutter; whether that is an e-mail, a text-message, or real-time conversation. With such increasingly ephemeral occurrences, the opportunity to miss out is significant enough to fuel the fear.

A recent study from E-Score confirmed the extent to which behaviour on social networks has shifted. What started out as an enjoyable and innovative way for people to connect and interact can now be a bit of a chore.

By Amanda Phillips, Managing Director and Head of Strategy at Volume

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The Channel Partnership’s predictions for the world of B2B Go-to-Market in 2013

by on December 19, 2012

Phil Brown, Director at The Channel Partnership, a B2B marketing agency and winner of the ‘best use of content marketing’ award at the B2B marketing awards 2012, shares his predictions on what to expect in the world of B2B technology marketing in 2013.

For more information on The Channel Partnership visit: www.thechannelpartnership.com

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Much has changed within a year of Performance Marketing

by on September 13, 2012

 

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“How to drive conversions with intelligent email marketing” – infographic

by on August 4, 2012

Infographic of the week. E mail is alive and well as a proven inbound marketing channel, and converts better than both search and social.

Are you happy with your inbound marketing so far this year? Is it generating results?

If not - you should seriously consider the 'View from the Top' plan from theMarketingblog. “Influential brand profiling and positioning from targeted social media journalism”. Contact Will Corry, the UK Brand Journalist 01784 434 412 . Call today your time will be very well spent.

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