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Shaken & Stirred - Influential Brand Profiling and Positioning

easyJet

Research : Here is a deep dive into the email marketing strategies of 100 influential global retailers.

Hitting the Mark : New Report Outlines the Best in the Email Marketing Industry British retailers John Lewis, Asda, and EasyJet named in the top five brands for email marketing and customer experience, with ASOS coming in first place overall […]

Research : Here is a deep dive into the email marketing strategies of 100 influential global retailers. Read More »

Awards : Channel 4 named Brand of the Year as Unilever’s Paul Polman scoops outstanding leadership award

Last night, 17th November, at The Marketing Society Global Dinner, Paul Polman, CEO of Unilever was awarded the Outstanding Leadership Award for his exceptional vision and contribution to business.

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Experiential : A show-stopping, immersive experience designed to inspire people to travel

EasyJet and the Netherlands Board of Tourism & Conventions teamed up to create a mysterious plane door, which appeared overnight in Shoreditch. The door left passers-by intrigued about what is on the other side however EasyJet has recently disclosed that

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News from the City – Tesco, BT, easyJet, Smith & Nephew, Enterprise Inns

Here’s The Telegraph’s look at today’s news from the City – Thursaday 5th February 2015 TESCO UNDER INVESTIGATION OVER SUPPLIER MISTREATMENT Tesco’s financial accounting scandal continues: The Groceries Code Adjudicator has this morning opened an investigation into the supermarket group’s

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Events : “The next revolution will be not so much technological as psychological” : Rory Sutherland, Ogilvy & Mather

From www.howtoacademy.com Nudge – New lessons from Behavioural Economics 11.06.2014: Daytime Event, 10am-12pm,  Buy tickets etc. @howtoacademy   Self-described “Behavioural Economics impresario” Rory Sutherland is the Vice Chairman of Ogilvy & Mather and a passionate advocate of new, improved thinking

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Which? picks Maxymiser for cross-channel optimisation technology

“We were looking for a flexible, agile solution that could offer us the opportunity to self-serve some of the less advanced campaigns”  Sybil Barker, Senior Digital Marketing Executive, Which?, Which?, the largest consumer body in the UK, has chosen Maxymiser,

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