Ebay
eBay Advertising today announced the launch of two new, Christmas-themed shopper segments for more advanced on-site targeting in the run-up to Black Friday and through the Christmas [more…]
British mumpreneurs are an increasingly powerful economic group, adding billions to the UK economy and supporting thousands of jobs, new research from online marketplace eBay reveals.
Businesses set up and run by mums as sole-proprietors are flourishing, generating £7.2 billion for the UK economy in 2014, and supporting 204,600 jobs last year alone. The retail sector which includes jobs in bricks and mortar shops, market stalls and specialist online retail contributes £650 million to the economy each year.
eBay’s Phuong Nguyen discusses the key shopping groups to engage with this summer.
With summer around the corner, there are lots of opportunities for brands to capitalise on consumers’ seasonal shopping behaviours.
At eBay.co.uk we have identified four key summer shopping tribes that brands can engage with in the coming months, if they can be quick to act on insight.
Latest Research : eBay.co.uk records over 30 searches per minute for ‘bikini’ in January 2014, but more than two searches per minute for ‘skis’ in July 2013-
London, 25 September 2014 – @eBay_UK Advertising insights released today have revealed significant opportunities for travel brands, tourism boards and related businesses to tap into the ‘always-on’ holiday season, as long-haul travel and unseasonable weather disrupt traditional get-away cycles.
In July, eYeka, the global market leader in creative crowdsourcing for marketers has won new clients like Unilever's brand Rexona and Australian brand Tip Top.
Along with existing clients like eBay, SK-II, Nescafé or Lux, for which @eYekaU has also launched new contests this month, these brands will crowdsource innovative ideas or branded content from the world’s biggest creative community. [more…]
Leading mobile experts add creative firepower to bolster offering -
London. 30 June 2014. Fetch has appointed Paul-Eric Lefebvre to the newly created role of Creative Director for its London office.Reporting into the agency’s Chief Operating Officer (COO), Greg Grimmer, Lefebvre will be charged with driving and delivering outstanding work across all Fetch’s clients which include Hotels.com, eBay, Sony Music and William Hill.
His brief will be to drive creative direction across all of the agencies output, which already takes in mobile, cross-screen, multi-platform and digital out of home campaigns.
Men's Trainers 2014- Best Sellers to Date: http://t.co/BFT8KUNqHR … pic.twitter.com/jSweX3cINC
— Will Corry (@slievemore) June 9, 2014
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
