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All about RadiumOne, eBay Advertising, Parentdish, One Poll

by on June 11, 2013

Advertisers targeting parents should be involving dads more in their campaigns, according to new research from AOL UK’s dedicated parenting website, Parentdish.

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Can Ebay pull off a giant ‘Touch Window’ for New York shoppers?

by on May 9, 2013

Ebay and retailer Kate Spade are doing something this summer that would have been unthinkable just a few years ago: creating a pop-up store in New York that will feature a gigantic touchscreen store window.

Let’s be clear—what would have been unthinkable would be a relatively small (82-store) apparel chain taking on something this technically aggressive, even with a partner as big as eBay to help foot the bill.

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Webinar, 10 April / Are you interested in being a thought leader in the Mobile CRM space?

by on April 2, 2013

John Owen writes ... On Wednesday, 10 April at 4pm UK time, we will be staging the second in our 2013 Making Sense of Mobile series of webinars, looking this time at Mobile CRM.

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Trust, Tradition and Transactions: Digital adventures in China / Dan Mortimer, CEO of Red Ant

by on February 23, 2013

(Guest Post by Dan Mortimer, CEO of Red Ant)

As Chinese New Year celebrations draw to a close, it is a great opportunity to reflect on what the Year of the Snake could mean for UK businesses looking to take advantage of the huge market potential in China.

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AD2ONE to monetise visitlondon.com’s digital platforms

by on February 22, 2013

Grant Allaway, Group Managing Director at AD2ONE right, said: “We are very much looking forward to delivering highly engaging campaigns for advertisers that capture the imaginations of those planning a trip to the capital. visitlondon.com presents an incredible opportunity for brands to reach audiences in a contextually relevant environment right at the moment of buying decisions.”

AD2ONE has been brought in to sell all domestic and international digital advertising inventory for London & Partners, who run the official London city guide visitlondon.com across desktop, mobile and tablet platforms. [more…]

2012 was a year of “Bricks vs. Clicks” but what will drive retail in 2013? / Jon Worley The Logic Group

by on January 14, 2013

Sunny and Disruptive: Outlook for Retail Industry in 2013

Jon Worley, Director of Customer Interactions from The Logic Group writes .. 2012 has been a tough year for the high street, with retailers struggling to drive sales and many high street stores shutting their doors permanently.

By contrast, the online high street saw resilient growth. In fact, the latest figures of the annual IMRG e-Retail Sales Index have revealed that online sales in November are up 18 per cent from last year as the festive rush has encouraged consumers to reach into their digital pockets. So 2012 was a year of “Bricks vs. Clicks” but what will drive retail in 2013?

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Is EBay looking at cutting its staff at PayPal?

by on October 18, 2012

EBay all but confirmed it is looking at cutting its staff at PayPal, the online payment system that is its biggest growth engine, but questions still remain over what exactly those changes will be.

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Tesco, Shop Direct Group, Morrisons, Casino to speak at Internet Retailing Conference: London, October 9

by on September 16, 2012

The Internet Retailing Conference will take place at the Novotel Hotel in Hammersmith, London on October 9. The event offers all those operating in the area of eCommerce the opportunity to sound out retail research theories being discussed by industry strategists.

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New Vox Pops Express service offers a 3-5 minute edited video for only £900

by on August 26, 2012

"What's great about Vox Pops is that they can take a brief that is literally an email, they can think about the logistics of filming it and they can turn things around in a really short amount of time. It's really really affordable and makes a massive difference." - Head of Customer Closeness, BSkyB

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Movers & Groovers / Nando’s, Manning Gottlieb OMD, eBay, Dare, Performance Horizon Group,

by on June 16, 2012

eBay has appointed Amanda Metcalfe as UK and Republic of Ireland marketing director.

Manning Gottlieb OMD has appointed OMD UK's strategy director Hayley Spence as its first head of search.

Dare has hired Damian McKeown as its executive planning director. McKeown joins from Rainey Kelly Campbell Roalfe/Y&R. [more…]