eCRM
What a night! CEO Simon Ward wins #BPBA2016 Business Entrepreneur Of The Year & great time had by all.Cheers @birminghampost @brownejacobson pic.twitter.com/N9JzRoKxRm
— Inspired Thinking (@InspiredITG) October 27, 2016
Over 40% of votes cast by mobile; key to success “moving beyond Facebook”
Results in record 5,000 new signups for Beauty Club Cards
STEEL London’s campaign wins bronze award for ‘best use of digital in retail’ [more…]
South West Trains has enlisted customer engagement agency Lateral Group to raise awareness of its 2-for-1 offers with the first in a three-phase campaign.
‘Access All Areas’ will run across press, outdoor, posters, radio, eCRM, door drop and online banners using creative that depicts the mementoes that families gather from their trips away. Ticket stubs, flyers and photos form part of a ‘pin board’ at home, and these elements combine to create a special ‘Access All Areas’ pass. [more…]
STEEL London’s ‘Call it Spring’ campaign wins award for best ‘Digital Media Strategy’ Read the complete article
STEEL London’s ‘Call it Spring’ campaign wins award for best ‘Digital Media Strategy'
London, 28 November, 2012: a digital campaign for the launch of Debenhams’ exclusive new UK shoe collection has won the award for best ‘Digital Media Strategy’ at the prestigious DADI Awards.
The ‘Call it Spring’ campaign, created by digital marketing agency STEEL London, incorporated social media, online display advertising and email. This was a first for Debenhams and it proved to be incredibly successful; achieving awareness, engagement and sales - all on a very limited budget
The campaign resulted in online accounting for 44% of the total shoe collection sales – worth £19,000 – and generated almost 36,300 unique visits directly from the emails and online ads. It also earned STEEL a nomination for the DADI Awards ‘Digital Agency Team of the Year’. [more…]
News from Billington Cartmell : Their B2B agency, Enterprise, have just launched a new website. Check out what they have to say about it!
Part of the Billington Cartmell Group, we’re a unique B2B agency that’s been over 20 years in the making. We’re a multi-award-winning, independent network that reaches 60 countries worldwide.
Business Brands matter
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.