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Eloqua

Comments on the Dentsu Aegis acquisition of Gyro from Julie Langley, Results International

Julie Langley, Results International says: “We are seeing massive amounts of activity and growth in B2B, both within the agency sector and the marketing automation space. And this translates into M&A interest. Dentsu Aegis is not alone amongst the major […]

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Why the hell did Oracle buy Eloqua?

Certainly Oracle has been busy shopping through 2012 to boost its cloud capability with purchases such as Taleo, cloud HR company and RightNow, cloud customer service company. To me, the move is an additional indicator of the increasing importance of

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Eloqua is now the only marketing automation provider giving marketers the ability to manage owned, earned, and paid media in a single packaged application

Eloqua have announced Eloqua AdFocus, which for the first time allows marketers to manage targeted, personalised display ads from the Eloqua platform. The addition of Eloqua AdFocus means Eloqua is now the only marketing automation provider giving marketers the ability

Eloqua is now the only marketing automation provider giving marketers the ability to manage owned, earned, and paid media in a single packaged application Read More »

Social media : Personal branding best practice (including carving your niche, targeting influencers, and of course, ‘Googling’ yourself)

Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today released the Grande Guide to Personal Branding, the latest in its series of award-winning eBooks. Written by Dave Cutler, who employed personal branding strategies to raise his visibility, credibility

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Eloqua and Kapost / “Content has minimal value in absolute, but tremendous value when mapped to the right stage in the funnel”

Eloqua, provider of Revenue Performance Marketing (RPM) solutions, has announced a “technology integration” with Kapost in a move to help marketers create, publish and promote marketing-relevant content.

Eloqua and Kapost / “Content has minimal value in absolute, but tremendous value when mapped to the right stage in the funnel” Read More »