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Comments on the Dentsu Aegis acquisition of Gyro from Julie Langley, Results International

by on July 28, 2016

Julie Langley, Results International says:

“We are seeing massive amounts of activity and growth in B2B, both within the agency sector and the marketing automation space. And this translates into M&A interest. Dentsu Aegis is not alone amongst the major networks to be looking to  bulk up its B2B offer and we can expect to see more announcements in the months ahead.

A good deal of this interest is likely to come from predominantly B2C players looking to secure a presence within the B2B space. [more…]

Eloqua / 10 social selling tips from LinkedIn

by on March 4, 2014

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Events : It’s time to start the final countdown – 5 days until #TFMA2013

by on February 21, 2013

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Why the hell did Oracle buy Eloqua?

by on January 26, 2013

  • Certainly Oracle has been busy shopping through 2012 to boost its cloud capability with purchases such as Taleo, cloud HR company and RightNow, cloud customer service company.
  • To me, the move is an additional indicator of the increasing importance of marketing, teamed with technology, in any business.
  • Modern marketing companies such as Eloqua, Marketo and Hubspot are at the forefront providing marketing automation software that gives actionable intelligence on prospective customers.

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Eloqua is now the only marketing automation provider giving marketers the ability to manage owned, earned, and paid media in a single packaged application

by on November 7, 2012

Eloqua have announced Eloqua AdFocus, which for the first time allows marketers to manage targeted, personalised display ads from the Eloqua platform. The addition of Eloqua AdFocus means Eloqua is now the only marketing automation provider giving marketers the ability to manage owned, earned, and paid media in a single packaged application.

Report “Best Practices For Display Marketing” by Joanna O’Connell, 

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New eBook Draws Blueprint to Blogging for B2B Marketers

by on August 29, 2012

Eloqua (NASDAQ: ELOQ), the leading provider of on-demand Revenue Performance Management solutions, today released the “Grande Guide to B2B Blogging,” a practical guide that demystifies one of modern marketing’s most effective but poorly understood strategies. Written by Mark Schaefer, author of Return On Influence and the widely read “Grow” blog, the free guide breaks down how to build and engage a vibrant community through B2B blogging.

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Social media : Personal branding best practice (including carving your niche, targeting influencers, and of course, ‘Googling’ yourself)

by on July 3, 2012

Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today released the Grande Guide to Personal Branding, the latest in its series of award-winning eBooks. Written by Dave Cutler, who employed personal branding strategies to raise his visibility, credibility and ultimately secure a prominent social media position, the guide contains practical tips derived from Cutler’s personal story of how he went from losing his job to establishing himself as a thought leader in his particular industry.

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85% of the UK marketers do not have a lead nurturing programme in place

by on June 21, 2012

Three-quarters of marketers do not have a lead scoring system in place to help the most qualified leads get passed to the sales team in a prioritised manner, research from Eloqua has found. [more…]

Eloqua and Kapost / “Content has minimal value in absolute, but tremendous value when mapped to the right stage in the funnel”

by on June 8, 2012

Eloqua, provider of Revenue Performance Marketing (RPM) solutions, has announced a “technology integration” with Kapost in a move to help marketers create, publish and promote marketing-relevant content.

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All about Interflora, ClickSquared, Eloqua, Rakuten and Pinterest

by on May 18, 2012

Interflora, the UK’s leading flower delivery network, is set to reveal its ‘The Message’ exhibit at the RHS Chelsea Flower Show next week. At the heart of the exhibit will be a selection of the photos and messages from the British public that have been submitted through Interflora’s dedicated, dynamic application (app) this past week.

The app, which was developed by digital and search agency, Branded3, was designed to encourage consumers to share the heartfelt and uplifting messages they would normally say with flowers.

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