Every day that we use the Internet we risk becoming a victim of email fraud. This remains a profitable source of income for cybercriminals who are using increasingly sophisticated tactics.
Due to this, it is vital that we stay on top of this attack vector and inform ourselves as much as possible in relation to the possible threats.
@mailigen write ... Email marketing + Social Integration + SMS Delivery
Sending personalized and well-researched emails always pays off.
As a result, most of the emails I sent were embraced by their readers, most of whom replied without the need to send a follow-up. Adding to that, some of these recipients turned into leads and, a short while later, into paying clients.
Emails are a fantastic method of digital marketing that is used by thousands of businesses on a daily basis.
With so many emails being sent out regularly, making sure that everything about your email is intriguing and formatted well enough for the receiver to open and read it is essential.
To ensure that you are getting enough from this promotional method, here are some simple ways to improve your email marketing campaigns.
Complimentary Gartner Research: Adapt Customer Communications to the Demands of the Digital Customer Experience
According to Gartner, “The demands of digital business are driving organizations to look beyond traditional Customer Communications Management (CCM).”
Access a copy of the research here >>>>
There are a lot of new digital marketing instruments that you can use today, including social media and videos, but that doesn’t make email and email marketing campaigns any less effective.
Email may be the oldest trick in the book, but it is a trick that continues to produce great return on investment, or ROI. This is also the reason why emails are inseparable from today’s best digital marketing campaigns.
Many people think that email marketing is a thing of the past.
This is usually because companies don’t invest in a good digital strategy. What’s more, people don’t usually look into the range of features that email offers – email templates being one of them.
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You’ve most likely fallen prey to a missent email at some point in your career (darn you, Reply All).
While a quick “sorry!” follow-up is usually enough to quell any issues, sometimes that one email sent by accident can have bigger repercussions for your job or reputation—and five professionals are breaking down what happened when they did just that.
What are the biggest takeaways they have for you the next time you’re tempted to send that mean message about your boss or forward something on an email chain? Here are the three most important lessons they learned.
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