When gurus are incorrect and have a massive audience soaking up their information, surely misleading hundreds and thousands of professionals can be damaging to their reputation and even their career if they follow blindly.
Recently a well-known marketing influencer wrote an article on live chat, one of their main examples within the content actually wasn’t live chat but another type of messaging system! After putting the research and effort into writing the blog, it’s understandable why my comment pointing out the misconception was removed.
Therefore this has spurred me to write about some of the different types of messaging systems available.
Save the date: dotmailer’s 2017 Summit to set the scene for the future of marketing
The inaugural dotmailer Summit will open its doors on 1st March 2017 to the marketing community keen to learn from the very best in the industry. Held at the Grange Tower Bridge Hotel London, the one-day international event will be a conference based around industry leadership, constant innovation and building tomorrow’s email marketing landscape.
The summit promises to engage audiences with an agenda of inspirational speeches, big-brand success stories, panel debates, hack sessions and demo pods exploring the themes of customer experience, brand development and the future of marketing, e-commerce and improving digital talent.
Early bird tickets are available for £149.99+VAT before 23rd December 2016.
Today, the DMA released its Consumer Email Tracker 2016 research, sponsored by dotmailer, revealing that almost half (45%) of consumers have ‘ghost’ email accounts that [more…]
Despite the growth of digital channels, US insurers seem to be stuck in an analogue world, unable to respond accurately, quickly or consistently to customer queries asked via the web, email, Twitter, Facebook or chat, according to new research from multichannel customer engagement software provider Eptica.
US performance trails the UK, where insurers answered 54% of questions on digital channels, 80% sent via email and 45% via the web. US insurers could only answer 28% of queries across all digital channels, and 14% of companies failed to respond successfully on either email, social media or chat. While email was the strongest channel for answers in the US, with a 37% success rate, the average time to receive a response was nearly two days (1 day 23 hours 38 minutes). In the UK it was 28 hours 4 minutes.
Europeans are addicted to email, according to new research from Adobe, office workers spend just over a third (34%) of their waking day[1] on reading, writing and replying to both work and personal emails.
On average, Europeans report that only 21% of the branded email offers they receive via their personal email are interesting enough to open (and that’s only 15% for those received at work). This is down across both work and personal emails by 10% from 2015.
Raise your Email Marketing game with these 21 really amazing examples
“What determines the success of Email Marketing?”
by Paul Skeldon in eSeller
We’ve seen how important email is to your marketing mix and email is not going away anytime soon, but to keep shoppers opening your messages in the midst of an increasingly crowded inbox, they must have a good experience with your emails and find value in opening them.
If your emails aren’t attractive they may eventually stop opening them, or worse, unsubscribe from your list altogether.
So what can you do to make your email marketing look good? Here are the key things to focus on getting right from the get go.
Last night London’s Blue Fin Building played host to the launch of the DMA Awards 2016, where the DMA also revealed its latest insight into what it takes and means to be an award winner.
The research into the last 4 years of DMA Award entries reveals that a win can mean much more than just a trophy for the victor, as winners also perform better in commercial terms than non-winners, with 56% of winners in the top half of their industry ROI performance – compared to 44% for non-winners. [more…]
Royal Mail MarketReach today releases new research revealing that the majority (81 per cent) of UK SMEs believe marketing is ‘critical’ or ‘essential’ to their business growth, with 37 per cent believing it is the primary driver of their business.
The research demonstrates that SMEs are ambitious and focused on growth, with nearly nine out of ten (89 per cent) looking to grow their business this year.
The research findings are published in a new guide from SMEs Smart Marketing for Small Businesses which can be downloaded here and looks at the business ambitions and marketing challenges of UK SMEs in 2016.
Nielsen Marketing Cloud Enters Europe to Help Regional and Global Marketers Make Big Improvements in Omnichannel Marketing Performance
Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms.
The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real time campaign analytics applications.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.