Barclays increases email open rate by 106%, exceeding the click-to-open benchmark by 593%
Who: Barclays is a global financial services provider with over 1,700 bank branches in the UK and additional offices in North America, Africa, and Asia.
Problem: To create a more personalized banking experience, drive engagement, and uptake of loans. The Question: How to increase the number of potential and current customers that would take out a loan.
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New research released today has found that Brits are almost 30% more likely to open an email if the subject line includes a swear word.
However, while British people appeared responsive to cheeky marketing emails, the same cannot be said for American recipients [more…]
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