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Ideas etc. “The Best of the Email Swipe File” Email design trends critical for digital marketing

by on January 30, 2014



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Trends for 2014: Using data to drive engagement and create personalised experiences

by on November 23, 2013

Exclusive article by Anthony Wilkey, Regional Director, Account Management Group, SmartFocus

We think there’s a big opportunity to make marketing smarter – smarter in how customer data is collected and used, smarter in how campaigns are planned and executed, and smarter in terms of driving higher revenue, satisfaction, and loyalty. As we move into 2014, to be smarter it is important for businesses to deliver personalised, real-time customer interactions across email, mobile, social, web and offline channels to continually engage customers with relevant, personalised messages that drive campaign performance and increase customer lifetime value. [more…]

Marketing Evolved / Use our business to business data for email, telephone, fax or direct mail campaigns

by on November 11, 2013

Marketing Evolved are a leading business to business marketing list owner with over 40 years’ experience supplying Business to Business Lists to brokers and end users.

Our Business to Business data is telephone researched and cleansed by our growing network of UK call centres and telemarketing partners.

Our B2B file consists of over 800,000 UK businesses, all of which are head office or single site locations. Each record comes with up to six key contacts covering: Senior, IT, Finance, Sales & Marketing, HR and Procurement decision making roles.

Our B2B lists are totally tailored to your individual needs meaning you get the most from your marketing budget and maximise your ROI.

Call us on 01392 422 538 to find out how we can help.

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A new configurable cloud-based campaign service to help businesses reach a more sceptical and savvy consumer base with customised communications

by on September 23, 2013

London, 23 September 2013 – Xerox’s Communication and Marketing Services (CMS) today launched a new configurable cloud-based campaign service to help businesses reach a more sceptical and savvy consumer base with customised communications that can be instantly altered based on location, topical points of interest or even the weather.

Through using configurable marketing campaigns, organisations can quickly react to changing environments, like offering barbeque promotions tied to a sudden heat-wave or responding rapidly to a competitor price cut.

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South West Trains begins mid-summer push by offering a competitive weekend fare

by on August 16, 2013

South West Trains has enlisted customer engagement agency Lateral Group to develop its latest multi-channel promotional campaign.

The relationship commences with a campaign promoting South West Trains’ main summer promotion offer, which is designed to encourage an increase in weekend travel during August. The campaign will run until 1 September across posters, press, banners, email, web and door drops. [more…]

Travel companies to launch own-brand holiday SIM cards

by on July 18, 2013

As summer holiday sales continue to drop due to the UK’s summer sunshine, struggling UK travel companies are being forced to greatly improve holiday deals

TravelSim (www.travelsim.com), the originators of the travel SIM card and now with 3.5 million customers worldwide, is urging UK travel companies to improve deals by launching their own brand holiday SIM card which will save holiday makers hundreds of pounds on data roaming charges.  As the UK’s heat wave continues travel agents are beginning to feel the pinch, with sales on last-minute summer holidays dropping by more than 20% in the last few weeks. Instead of venturing abroad, sun chasing Brits are choosing to keep their cash and stay at home meaning travel companies have to work doubly hard to try and entice them on to the plane.

For more information about becoming a TravelSim distributor please visit http://www.travelsim.com/become-a-distributor/

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“Tips on creating a newsletter that not only gets noticed but pulls your customers in” / emailmagnet : Written by Ian Inman

by on July 1, 2013

Most online businesses understand the importance of the newsletter as when created with the customer in mind it is an invaluable tool as an extension of your marketing campaign. A bad newsletter will be relegated to spam or unsubscribed from, whereas a good newsletter will entice the reader to your website to buy your product or service.

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“Delivering an SMS message to a shopper the minute he or she walks into your store”

by on June 26, 2013

Email marketing company Silverpop has launched its Universal Behaviors technology, a new customer insight platform giving marketers full overview of customer behaviour across any device or outlet.

SilverpopTM, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, has announced the launch of Universal Behaviors. Now for the first time, marketers will have access to a live stream of real-time behaviours that they can easily understand and instantly integrate into highly relevant individualised campaigns. [more…]

Events : 40 conference sessions, 80 speakers / a4uexpo London 2013

by on June 5, 2013

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