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Blis & Moat combine to shed light on mobile viewability

by on December 20, 2016

Blis, the global pioneer in advanced location data technology, today announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web.

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Getting ready for Christmas day – There is no respite for retailers

Getting ready for Christmas day – There is no respite for retailers

by on November 4, 2016

There is no respite for retailers - shopping is a 365 days a year activity, with an increasing number of  consumers now shopping on Christmas Day.

But while retailers will be preparing for high traffic and worrying about online performance ahead of Christmas, Oren Cohen, Head of Mobile and Personalisation, EMEA at Optimizely outlines how much more value can be achieved by leveraging Christmas Day itself. [more…]

Location data gives BMW UK the edge in launch of 7 series model

Location data gives BMW UK the edge in launch of 7 series model

by on May 13, 2016

xAd, the global location marketplace, today announces its campaign with BMW UK to generate awareness of the leading automobile company’s new 7 Series model among a premium audience.

By using location as the context, BMW UK was able to go beyond proximity targeting and use digital insights to drive action in the physical world.

In partnership with media agencies, Vizeum and Amplifi, xAd worked with BMW UK to target the core audience of “aspirers” and “buyers,” to drive engagement and awareness of the new BMW 7 Series among these two groups. xAd’s location data enabled BMW UK to deliver more relevant and well-timed customer experiences. With a better understanding of an individual customer’s profile, in addition to their context, BMW UK was able to be more relevant when targeting its core aspirational and buying audience.

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