Emma Chalwin
Marketing claims its rightful place at the boardroom table
Emma Chalwin, Brand Marketing Director, Adobe
So, it’s the start of a brand new year, and industry predictions for 2013 are spreading like wildfire – will it be the year that marketers finally crack social ROI, or campaign attribution, or that it will be the year of the tablet etc. etc.
These aren’t new per se, but what they do point to is the vast challenges and opportunities facing marketing right now. It seems like nearly every day a new channel, a new platform, a new device, a new technique becomes ‘the next big thing’ and marketing is the one industry that is at the centre of it all.
Marketing claims its rightful place at the boardroom table
Emma Chalwin, Brand Marketing Director, Adobe
So, it's the start of a brand new year, and industry predictions for 2013 are spreading like wildfire - will it be the year that marketers finally crack social ROI, or campaign attribution, or that it will be the year of the tablet etc. etc.
These aren’t new per se, but what they do point to is the vast challenges and opportunities facing marketing right now. It seems like nearly every day a new channel, a new platform, a new device, a new technique becomes 'the next big thing' and marketing is the one industry that is at the centre of it all. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
