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Emotion Analytics

Facial analysis study of viral videos: emotional engagement and effective distribution key

by on May 22, 2014

A new research study by Ebuzzing, Europe’s fastest growing online video technology company and Affectiva, @Affectiva a spin off group from the Massachusetts Institute of Technology that has become the global leader in emotion analytics and insights, has examined the Top 40 UK & US YouTube videos of 2013, and found that emotional engagement and effective distribution are equally important in achieving viral video success.

The study ranked video adverts by emotional response using Affectiva’s Affdex Engagement Score™ - which considers the range of facial emotions elicited by a video, their intensity, duration and variability. The score also takes into account visual cues such as smiles, disgust, concentration and surprise.

The Ebuzzing Affdex study found that viral successes such as Evian’s Baby&Me, DevilsDueNYC’s Devil Baby Attack and Pepsi Max & Jeff Gordon generated very high emotional engagement with viewers, showing an average Affdex Engagement score of 92.

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Emotion analytics co wins AdWeek Europe’s innovation competition

by on May 7, 2014

Awards : Realeyes @realeyesit, an emotional analytics platform that measures how people feel while they view branded video content has won the prestigious Industry Index Innovation Series competition launched by the Digital Media Review in partnership with Advertising Week Europe.  http://www.realeyesit.com/

The competition, in which marketers from around the world participate, showcases break-through global marketing technologies as rated by their clients; Realeyes beat 80 participating technologies to win.

More from theMarketingblog on Realeyes. [more…]