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Engagement Marketing

Great new ‘fresh’ information and advice for the B2B Marketer- 4 blogs within a blog

by on October 19, 2014

New from theMarketingblog .. We’ve put it all together for  you -- the best information and advice about ...

UK Exhibitions-Conferences-Venues-Destinations-and-Services
Engagement-marketing- best of theMarketingblog

with the most expert voices and some great resources!


“Over £500k of new business being generated”/ What they say about us

by on October 17, 2014


Sanjay Dholakia, CMO at Marketo talks Gen Z, engagement marketing, content marketing, Swipe Generation and Screenagers

by on October 1, 2014

Exclusive : Here is another big ‘brand ideas’ interview article from theMarketingblog. Enjoy.

This time round Sanjay Dholakia, CMO at Marketo talks Gen Z, engagement marketing, content marketing, Swipe Generation and Screenagers.

Sanjay is responsible for extending @marketo Marketo’s product leadership, developing business segments, and establishing a new solution ecosystem to increase the company’s reach.


Constant Contact / Engagement marketing: How small business wins in a socially connected world

by on September 17, 2012


Check the infographic for this article - your time will be well spent

While UK small businesses understand the value of engaging with their audience, new research demonstrates that they don’t necessarily recognise when they are doing it well. Enter Engagement Marketing: How Small Business Wins in a Socially Connected World, the latest book from the small business experts at Constant Contact®, Inc.


Research : Constant Contact survey reveals that small businesses need help evaluating social media marketing success

by on August 1, 2012

Are you one of the small businesses that overestimate what is needed for successful Facebook marketing?

A new survey from online marketing tools provider Constant Contact®, Inc. indicates a strong disconnect between British small businesses’ perception of social media marketing success and the reality.

Among the one quarter (24 per cent) of British small business decision makers surveyed that report using Facebook™ to market their organisation, more than a third (37 per cent) say they don’t think it has helped their business in any way, and only one fifth (21 per cent) believe they are doing a great job using Facebook to market their business. The data reveals several misconceptions that help to explain these attitudes, and shows that small businesses are actually doing a better job than they think.