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Events : Chinwag Psych – Here’s your link to a special 15% discount code

by on March 10, 2014

About Chinwag Psych Here’s your link to a special 15% discount code:

Chinwag Psych 2014 is the one day conference that focuses on psychology, neuroscience and behavioural economics for business and marketing.

Sessions cover a range of incisive areas; from the way cognitive biases affect our decisions, to predicting consumer behaviour  and how changes to our routines can enrich the way we work. For more information and to book go to: http://psychmatters.co/chinwag-psych/

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Rakuten’s Play.com quantifies the power of a like on Facebook

by on August 21, 2012

As brand managers across the world seek to quantify the elusive “value of a like” on Facebook, Rakuten’s Play.com today reveals the value to the company of its Facebook fans.

Thanks to support from social marketing platform EngageSciences, Rakuten’s Play.com has analysed the shopping behaviour of its Facebook fans.  [more…]