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enhanced brand reputation

5 unusual ways to improve the reputation of your brand

5 unusual ways to improve the reputation of your brand

by on April 24, 2020

Never before has the brand reputation mattered so much.

Of course, it was important in the past, but in the era of the internet and social media, how a company treats its customers can make or break its brands.

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Here’s why how much you pay employees influences your brand reputation

Here’s why how much you pay employees influences your brand reputation

by on September 17, 2019

How much you pay your employees influences your brand reputation, which affects your revenue and how much your business grows.

When most of us think of managing a brand reputation, we tend to think of the clean-up that occurs after a PR scandal.

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How customer experience is a key differentiator in driving customer loyalty, enhanced brand reputation and substantial revenue growth

by on July 23, 2013

The key to a healthy brand is…

Personalised & relevant information are the pillars of customer loyalty and brand health.   Guest article by Marchai Bruchey, Chief Customer Officer at Thunderhead.com.

The face of customer engagement has changed. For many years marketers have focused their energies on pushing customers to a destination, in many cases a website, call centre or high-street store. But in this age of the customer, the emphasis has evolved and is more focused on the journey than the destination.  www.thunderhead.com

It isn’t just about what journey you want to take the customers on, it is about meeting and adapting with their needs on the way; rather now it’s about engaging with the customer when they want, where they want and how they want. [more…]