enhanced brand reputation
by Will Corry
on April 24, 2020
Never before has the brand reputation mattered so much.
Of course, it was important in the past, but in the era of the internet and social media, how a company treats its customers can make or break its brands.
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by Will Corry
on September 17, 2019
How much you pay your employees influences your brand reputation, which affects your revenue and how much your business grows.
When most of us think of managing a brand reputation, we tend to think of the clean-up that occurs after a PR scandal.
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by Will Corry
on July 23, 2013
The key to a healthy brand is…
Personalised & relevant information are the pillars of customer loyalty and brand health. Guest article by Marchai Bruchey, Chief Customer Officer at Thunderhead.com.
The face of customer engagement has changed. For many years marketers have focused their energies on pushing customers to a destination, in many cases a website, call centre or high-street store. But in this age of the customer, the emphasis has evolved and is more focused on the journey than the destination. www.thunderhead.com
It isn’t just about what journey you want to take the customers on, it is about meeting and adapting with their needs on the way; rather now it’s about engaging with the customer when they want, where they want and how they want. [more…]