enhanced brand reputation
Never before has the brand reputation mattered so much.
Of course, it was important in the past, but in the era of the internet and social media, how a company treats its customers can make or break its brands.
How much you pay your employees influences your brand reputation, which affects your revenue and how much your business grows.
When most of us think of managing a brand reputation, we tend to think of the clean-up that occurs after a PR scandal.
The key to a healthy brand is…
Personalised & relevant information are the pillars of customer loyalty and brand health. Guest article by Marchai Bruchey, Chief Customer Officer at Thunderhead.com.
The face of customer engagement has changed. For many years marketers have focused their energies on pushing customers to a destination, in many cases a website, call centre or high-street store. But in this age of the customer, the emphasis has evolved and is more focused on the journey than the destination. www.thunderhead.com
It isn’t just about what journey you want to take the customers on, it is about meeting and adapting with their needs on the way; rather now it’s about engaging with the customer when they want, where they want and how they want. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.
Car accident injuries can be frightening. They can be draining, especially when it comes to filing a personal injury lawsuit.