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Somerset County Cricket Club appoint CCR to enrich data and strengthen CRM

by on May 14, 2015

Somerset County Cricket Club (SCCC) has appointed data management firm CCR as its preferred data cleansing supplier.

CCR will use its new data cleansing and enrichment solution, ADAM, to clean and enhance the cricket club’s data in order to allow it to extend the reach of its marketing activity across its customer database. [more…]