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entertainment

RAPP UK creates an integrated campaign to support Virgin TV’s sponsorship of the British Academy Television Awards in 2018

As part of its sponsorship of the British Academy Television Awards in 2018, Virgin TV will be hosting a world first 360+ LIVE experience taking viewers straight to the glitz and glamour with three discreetly positioned cameras along the red

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OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment

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3 top tips for selecting music that reflects your brand / François Arbour, VP Product, Video and Music at Shutterstock

By François Arbour, VP Product, Video and Music at Shutterstock [pictured bottom right] In 2015, Nielsen conducted a study looking at TV advertisements that found ads with music performed better amongst audiences in terms of conveying creativity, emotions, empathy and

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