entertainment
Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report.
It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing.
As part of its sponsorship of the British Academy Television Awards in 2018, Virgin TV will be hosting a world first 360+ LIVE experience taking viewers straight to the glitz and glamour with three discreetly positioned cameras along the red carpet.
Inspired by the pivotal role TV viewers have played in the television revolution, Virgin TV and RAPP UK have created a campaign using innovative technology to give TV fans a live virtual walk along the red carpet and spot their favourite attendees; all at the touch of their mobile devices. [more…]
Study reveals sectors most dominated by different devices
Reveals behaviour that indicates where media owners and buyers should focus their attention
A study measuring the cross-device behaviour of nearly 5,000 UK adults reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them.
The Verto Analytics study shows that the health/fitness sector – such as Fitbit and the NHS – is the most dominated by smartphone usage. Smartphones account for 82% of the time people spend visiting health/fitness sites and apps. People/family/lifestyle sites – such as Netmums and BBC Good Food – are the next most dominated by smartphone usage (69%) followed by sports (63%).
Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.
The vast majority (90 percent) of the UK’s OTT users have access to a mobile device (smartphone and/or tablet). Pic is Dan Hardwick, Senior Research Executive at GfK [more…]
Disney UK and MBNA have collaborated to transform an MBNA Thames Clippers catamaran into a Polynesian Wayfinder vessel to celebrate the launch of Disney’s “Moana,” its latest animated film, featuring an adventurous and seafaring young heroine.
In the film, which hits UK cinemas on Friday 2 December, main character Moana is inspired by her grandmother’s stories, in which she is encouraged to leave the safety and security of her island and go on a daring journey to save her people.
NextUp, a brand new stand up comedy focussed online video on demand platform is delighted to announce its officially launch on 15th November 2016. Hosting a wealth of recorded live stand-up content for those who love comedy and want more to see than a trip to their local comedy club can offer.
Many comedy lovers have found that with fewer acts generating DVDs, unless a tour comes directly to their hometown, they miss out on seeing shows they would love to see.
By François Arbour, VP Product, Video and Music at Shutterstock [pictured bottom right]
In 2015, Nielsen conducted a study looking at TV advertisements that found ads with music performed better amongst audiences in terms of conveying creativity, emotions, empathy and information.
The study found “generic” background music used by brands improved the power of the information and the key messages that were shared. [more…]
Global entertainment media company A+E Networks has appointed Arena Media to handle its UK media account. The agency won the multi-million-pound business after a competitive pitch, following the end of A+E Networks’ contract with Goodstuff Communications.
Tootle.co.uk unveils its first ever TV advert ahead of its launch on July 4. The toy car themed advertising campaign uses stop motion animation to showcase tootle’s car selling platform and will be aired on TV channels nationwide.
The tootle platform, which launched this year to disrupt the £45 billion UK used car market, matches private sellers to dealers wanting to source specific cars directly from the public. By streamlining the sales process and removing middlemen, tootle.co.uk aims to drive better prices and a smoother experience for both sellers and dealers in the used car market. [more…]
- Long-awaited Music App available for iOS and Android
- Customers can play their music both offline and online
- Automatically syncs with users’ music libraries
Sainsbury’s Entertainment on Demand has today unveiled a new Music App for iOS and Android, following the relaunch of its music site in January 2016.
With access to over 30 million tracks and 3 million albums, with the Sainsbury’s Entertainment Music App customers can build and curate their own unique playlists both online and offline, downloading tracks from the Sainsbury’s Entertainment on Demand Music site.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.