entertainment
A major new study by experience design agency Foolproof, reveals the extent to which the quality of mobile interactions are driving the overall brand perceptions of today’s consumer. The in-depth quantitative and ethnographic research programme - ‘Going Mobile’ - also highlights how a poor mobile experience can often deter customers from any further engagement with a brand. [more…]
Ryanair today (3 Apr, 2012) announced that its in-flight magazine will be reduced from A4 to A5 with its new pocket-sized “Let’s Go with Ryanair” which will use 50% less (recycled) paper, cost €500k less to produce pa and also double as its in-flight menu card.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
