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Brands risk losing customers as result of poor mobile engagement / Foolproof

by on April 4, 2012

A major new study by experience design agency Foolproof, reveals the extent to which the quality of mobile interactions are driving the overall brand perceptions of today’s consumer.  The in-depth quantitative and ethnographic research programme - ‘Going Mobile’ - also highlights how a poor mobile experience can often deter customers from any further engagement with a brand. [more…]

Ryanair cut in flight magazine’s costs

by on April 3, 2012

Ryanair today (3 Apr, 2012) announced that its in-flight magazine will be reduced from A4 to A5 with its new pocket-sized “Let’s Go with Ryanair” which will use 50% less (recycled) paper, cost €500k less to produce pa and also double as its in-flight menu card.