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Market research companies in Europe

Market research companies in Europe

by on January 14, 2019

When it comes down to market research, choosing the right company for the job can become tricky, to say the least.

For starters, market research and its effectiveness depend on a variety of different criteria.

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Hard-Brexiters and the DUP have warned they will join forces to vote down May’s withdrawal plans

by on November 12, 2018

A British cabinet minister has urged an alliance of Conservative hard-Brexiters and the DUP, who have warned they will join forces to vote down Theresa May’s withdrawal plans, to “think about the alternatives”.

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B60 continues global expansion following JV deal with Fanaticus Inc.

B60 continues global expansion following JV deal with Fanaticus Inc.

by on October 12, 2017

B60, a leading mobile strategy consultancy and emerging technology development company, has forged a joint venture (JV) partnership with Dublin-based fan engagement agency Fanaticus Inc., to create B60 Europe.

Fanaticus Inc., led by Founder and Director Trevor O’Rourke and CEO Karl Mulligan, will bring new expertise to B60 and bolster its digital transformation offering to sport and commercial organisations across Europe, further growing B60’s digital strategy services. With the two companies having extensively worked together for the past 18 months, this corporate association will further solidify their relationship. [more…]

Movers & Groovers: Acxiom appoints Steve Martin as VP and Managing Director of Consulting and Analytics Europe

by on January 16, 2017

Latest : Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, today announces the appointment of Steve Martin to the newly created role of Vice President and Managing Director of Consulting and Analytics, Europe.

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Research : Nielsen Marketing Cloud grows its global footprint

Research : Nielsen Marketing Cloud grows its global footprint

by on June 20, 2016

Nielsen Marketing Cloud Enters Europe to Help Regional and Global Marketers  Make Big Improvements in Omnichannel Marketing Performance

Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms.

The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real time campaign analytics applications.

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New Survey Reveals Internationalists as the Fastest-Growing Affluent Market for Brands Across Europe

New Survey Reveals Internationalists as the Fastest-Growing Affluent Market for Brands Across Europe

by on June 16, 2016

inTV, a cooperative group of independent media channels, has revealed from new research carried out by Ipsos that just over a quarter of Europe’s wealthiest [more…]

[Watch] .. Beko kicks off partnership as ‘official partner of play’ to FC Barcelona

[Watch] .. Beko kicks off partnership as ‘official partner of play’ to FC Barcelona

by on March 31, 2016

Beko has launched a new long-term communications platform that will position the brand as the ‘Official partner of the everyday’.

The Official partner of the everyday will establish Beko as a truly consumer centric brand that supports real peoples’ needs every single day, whilst celebrating the kitchen as the heart of the home for modern families.

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Movers and Groovers : Bing Ads have announced the appointment of Minal Fofaria to the newly created role of Head of EMEA Insights

by on February 7, 2016

Bing Ads have announced the appointment of Minal Fofaria to the newly created role of Head of EMEA Insights.

The strategic hire forms part of a broader investment by the business into a newly formed EMEA insights division, designed to empower marketers to unlock the full potential of search data to inform intelligent creative campaigns.

More Movers and Groovers.

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Viacom International Media Networks launches a new Commercial Innovation group to help advertisers create customised, content-led campaigns

by on May 20, 2015

Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated by its brands, including MTV, Nickelodeon and Comedy Central.

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