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Research Infographic : Europeans addicted to email, marketers must evolve to engage them

Research Infographic : Europeans addicted to email, marketers must evolve to engage them

by on October 4, 2016

Europeans are addicted to email, according to new research from Adobe, office workers spend just over a third (34%) of their waking day[1] on reading, writing and replying to both work and personal emails.

On average, Europeans report that only 21% of the branded email offers they receive via their personal email are interesting enough to open (and that’s only 15% for those received at work). This is down across both work and personal emails by 10% from 2015.

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