Experian to sell email marketing business as profits fall
Experian to sell email marketing business as profits fall
Experian to sell email marketing business as profits fall Read More »
Experian
NetBooster Group acquires UK agency 4Ps Marketing
NetBooster Group announces the acquisition of one of the UK’s top digital agencies, 4Ps Marketing Ltd, based in London. With this new acquisition, NetBooster Group is now the biggest independent Performance Marketing player in Europe’s three core markets and, along with
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Customer data to drive the majority of sales decisions by 2020
90% of businesses still feel they don’t have the most sophisticated approach to data and could increase sales by up to a third if their data was more accurate Businesses are increasingly aware of the revenue boosting potential of their
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DARE creates Experian ‘Jangle’ app to help teach kids how to manage money well
App developed in partnership with Dragon’s Den entrepreneur Sarah Willingham launches this week Experian has launched a new mobile app designed to help children learn essential money management skills while they earn the things they want. Named ‘Jangle’ after the
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Connexity acquires Hitwise from Experian
Digital marketing company Connexity Inc. today announced that it acquired Hitwise, a leader in large-scale online clickstream data collection and consumer behavioral analytics. Hitwise will operate as a division within Connexity. Hitwise’s broad, audience-based insights into consumer online behavioral trends bolsters
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Experian Data Quality Research : Black Friday – British consumers spent an estimated £810 million in a single day
According to figures from Experian and IMRG online traffic on Manic Monday (8th December) saw a massive 149 million visits to UK retail websites and consumer spend hit an estimated £666 million following the all-time record breaking figures of Black Friday.
‘UniLand’ Research : Annual UK student spend forecast to be close to the £20bn mark by 2017
Return of ‘UniLand’ set to boost town centre economies Student spending power has increased by over £655m in the last 10 years Annual UK student spend forecast to be close to the £20bn mark by 2017 London, 25 September 2014
Programmatic ad spending up across all channels; eCPM prices increase due to stiffer competition for inventory
Programmatic Advertising Grows Up: Marketers Tap Audience Data to Compete in Hot Industry Verticals, Channels and Emerging Markets The first four months of 2014 show dramatic changes in marketer spend and data-driven strategies in new markets and channels, according to
Events : Hear how Experian and Phillips improved their email campaigns and made the most out of their marketing data
We’re going to guess you’ve answered yes to at least one of the questions and if that’s the case, you need to attend these digital marketing conferences @OnTheEdgeLive where these questions, amongst others, will be answered. On The Edge are
Experian Research : ‘More of Britain’s younger population are ‘boomeranging’ back to the family home’
Ranging retirees and rurban migration: Experian reveals the changing face of the UK consumer with the launch of new Mosaic Hebden Bridge, Hexham and Stanford – home of the ‘rurban’ Boomerang Borders meet Bank of Mum and Dad London, UK,