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Experian to sell email marketing business as profits fall

by on November 15, 2016

Experian to sell email marketing business as profits fall

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NetBooster Group acquires UK agency 4Ps Marketing

NetBooster Group acquires UK agency 4Ps Marketing

by on September 28, 2016

NetBooster Group announces the acquisition of one of the UK’s top digital agencies, 4Ps Marketing Ltd, based in London. With this new acquisition, NetBooster Group is now the biggest independent Performance Marketing player in Europe’s three core markets and, along with its US partner, has 850+ employees across 25 locations worldwide.

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Customer data to drive the majority of sales decisions by 2020

Customer data to drive the majority of sales decisions by 2020

by on February 24, 2016

90% of businesses still feel they don’t have the most sophisticated approach to data and could increase sales by up to a third if their data was more accurate

Businesses are increasingly aware of the revenue boosting potential of their data, with 79% stating that they see customer data driving most sales decisions by the end of the decade. However, nearly all (90%) still feel they are missing a sophisticated approach to managing data effectively.

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DARE creates Experian ‘Jangle’ app to help teach kids how to manage money well

by on February 15, 2016

App developed in partnership with Dragon’s Den entrepreneur Sarah Willingham launches this week

Experian has launched a new mobile app designed to help children learn essential money management skills while they earn the things they want. Named ‘Jangle’ after the noise coins make, the app was designed and built by digital agency DARE, a part of the OLIVER Group, and is being launched with support from Sarah Willingham, consumer champion, and entrepreneur from the BBC’s Dragons’ Den. [more…]

Connexity acquires Hitwise from Experian

by on December 15, 2015

Digital marketing company Connexity Inc. today announced that it acquired Hitwise, a leader in large-scale online clickstream data collection and consumer behavioral analytics. Hitwise will operate as a division within Connexity.

Hitwise’s broad, audience-based insights into consumer online behavioral trends bolsters Connexity’s offering to marketers, agencies and publishers—giving them an unmatched ability to understand, reach and acquire their target customer. Hitwise’s recently-launched audience segmentation and behavioral analytics platform, AudienceView, provides companies with a comprehensive view of demographic and psychographic enriched behavioral insights on their target consumers, including visibility into behavior patterns by device type, such as mobile phones. [more…]

Experian Data Quality Research : Black Friday – British consumers spent an estimated £810 million in a single day

by on December 11, 2014

According to figures from Experian and IMRG online traffic on Manic Monday (8th December) saw a massive 149 million visits to UK retail websites and consumer spend hit an estimated £666 million following the all-time record breaking figures of Black Friday. [more…]

‘UniLand’ Research : Annual UK student spend forecast to be close to the £20bn mark by 2017

by on September 25, 2014

  • Return of ‘UniLand’ set to boost town centre economies
  • Student spending power has increased by over £655m in the last 10 years
  • Annual UK student spend forecast to be close to the £20bn mark by 2017

London, 25 September 2014 – As millions of students get set to return to University, businesses across the UK will be gearing up to see how they can benefit and attract a potentially new set of customers. With an average estimated individual spend of over £11,000[1] each year, and a combined spending power in excess of £19.7bn, the student market has a significant economic impact.

Insight provided by Experian, the global information services company, reveals that many town centres up and down the country are made up of buy-to let properties which are almost exclusively inhabited by students. These areas, dubbed ‘UniLand’, play a vital role in the economic prosperity of these towns. Following a quiet summer, the return of the student population (and their disposal income) will see many shops and leisure facilities enjoy a much needed upsurge in business. [more…]

Programmatic ad spending up across all channels; eCPM prices increase due to stiffer competition for inventory

by on June 4, 2014

Programmatic Advertising Grows Up: Marketers Tap Audience Data to Compete in Hot Industry Verticals, Channels and Emerging Markets

The first four months of 2014 show dramatic changes in marketer spend and data-driven strategies in new markets and channels, according to the new Advertising Intelligence Index from Turn (turn.com), the marketing software and analytics platform. As brands and agencies increasingly search for customers across the media landscape, the amped-up real-time bidding (RTB) marketplace is changing rapidly beyond traditional display advertising.

The report (accessed at turn.li/2014mayinsights) shows mature markets such as financial services and travel stabilising at high levels of competition and spend – with much less volatility – as marketers plan better for data-driven budget allocation.

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Events : Hear how Experian and Phillips improved their email campaigns and made the most out of their marketing data

by on April 4, 2014

We’re going to guess you’ve answered yes to at least one of the questions and if that’s the case, you need to attend these digital marketing conferences @OnTheEdgeLive where these questions, amongst others, will be answered.

On The Edge are a series of one-day digital marketing conferences that 91% of 2013 attendees said they would return to!

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Experian Research : ‘More of Britain’s younger population are ‘boomeranging’ back to the family home’

by on April 1, 2014

Ranging retirees and rurban migration: Experian reveals the changing face of the UK consumer with the launch of new Mosaic

Hebden Bridge, Hexham and Stanford – home of the ‘rurban’ Boomerang Borders meet Bank of Mum and Dad

London, UK, 1 April 2014 – The United Kingdom is undergoing unparalleled seismic demographic shifts according to the latest insight from Experian’s new Mosaic people classification.

An analysis of UK society over the past ten years has revealed that populations in urban centres are once more on the rise, the commuter belt is getting wider and wider and more and more of Britain’s younger population are ‘boomeranging’ back to the family home – pushed out of independent living by high rents and unaffordable house prices.

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