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experiential marketing

Back to the Future II and experiential marketing – What it got right and what it got wrong … Hotcow

by on October 27, 2015


“We are increasingly looking for authentic ‘experiences’ when we dine” / Sally Durcan, Hotcow

by on April 23, 2015

Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation.

Over two weekends in February, visitors to The Tongue Twister were able to experience how their sense of sight, smell and sound influences our perception of taste.

The campaign focused on the fact that we are increasingly looking for authentic ‘experiences’ when we dine – which is evident from the popularity of immersive, sensory restaurants such as Dans le Noir and the Rainforest Cafe.


How to use product sampling to get people talking : Sally Durcan, Hotcow

by on March 30, 2015

The great British high street has long been a staple arena for experiential marketing. From gluten free muffins, to the latest anti-ageing cream, brands fight fiercely to grab our attention with eye-catching product demos and product sampling campaigns.


There’s one sure-fire way to get people talking about your brand: a darn good PR stunt / Hotcow

by on March 17, 2015

PR stunts work. Standing out from the crowd can be tough for any business. Even if your product is as good as anything already on the market, without word of mouth, it is difficult to get noticed.

Luckily for you, there’s one sure-fire way to get people talking about your brand: a darn good PR stunt.


Yves Saint Laurent – creating bespoke beauty experiences for their customers – via Hotcow blog

by on February 12, 2015


Christmas marketing campaigns / Guerrilla marketing, crowd participation, PR and content sharing / Hotcow

by on December 4, 2014

The Hotcow articles from theMarketingblog

Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing.

Interested in the latest news, insights and latest thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read. Sign up to get our monthly newsletter or subscribe to our social sites to be kept informed. - See more at:

Contact Hotcow on 0207 5030442


Fancy stepping onto a sandy beach in Hawaii without spending a thing? / Hotcow Experiential Marketing

by on September 30, 2014

Have you ever wanted to explore the sandy beaches of Hawaii, or see London from the top of a skyscraper, without spending a penny? Thanks to Marriott Hotels’ experiential marketing campaign, you can.

The reality is closer than you think. In one of the first premium virtual reality applications outside of the gaming and entertainment industry, Marriott Hotels recently launched its innovative #GetTeleported virtual travel experience, which enables users to feel the sand between their toes on Wai’anapanapa Beach in Maui, or enjoy a panoramic view of London from the vertigo inducing Tower 42.


LIDA restructures creative department after major business wins

by on May 19, 2014

Digital and Direct Agency LIDA has won the coveted Land Rover UK retail marketing account after a competitive pitch run by ISBA.

The agency will now run retail marketing and aftersales for the iconic British car manufacturer.

It is the second Land Rover win for @lidalondon in less than ten months, after the agency was appointed to develop a class-leading customer engagement programme in 2013.

It comes at an exciting stage for Land Rover who announced earlier this month the upcoming launch of the new Discovery family of vehicles.


Five great ways to use Experiential Marketing for FMCG brands / BEcause

by on May 12, 2014


Consumer brand experience / Does targeted, relevant advertising really create brand love? / Hotcow

by on May 22, 2013

Spotted in the Hotcow blog ....Earlier this year, Hotcow wrote a piece for Marketing week , where we explored a novel idea.

We imagined a world where brands invested their marketing budgets in consumer brand experience and Experiential became the dominant form of marketing communication.

This weeks Grocer magazine discusses why FMCG brands are spending more on Digital marketing, replacing some of the spend previously enjoyed by TV advertising (down 5.46% to £1.47bn in 2012)