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experiential marketing

The Silver Surfing Elephant – How the internet is transforming our grocery habits / Hotcow

by on April 9, 2013

Hotcow is a multi-award winning Experiential Marketing agency. They write .. An article in this weeks Grocer entitled ‘Counter culture: Inside shopping demographics’ sparked a number of conversations in the office today.

The article primarily discusses the myth many of us hold true about different demographics – e.g. Older people are not so comfortable with the internet and the very young are connected 24/7 and use the world wide web to satisfy their various needs.

The reality is actually quite the opposite.

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Hub Digital Networks to sell ads at ‘The X Factor’ auditions with Saximo

by on January 15, 2013

  • Hub Digital Networks aims to sell opportunities to mobile, online fashion, cinema, music and fast-food advertisers, as well as other youth brands.  Saximo is also looking to offer screens at concerts, festivals and other live events, and can offer brand sampling and other experiential marketing to complement the on-screen ads. Watch the video...

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A great example of how experiential marketing can be used by retailers / Hotcow / (video)

by on June 21, 2012

Here’s a great example of how experiential marketing can be used by retailers to provide an amazing shopping experience out of store. 

German shoe brand Goertz created an interactive retail installation and placed in train stations where and people could virtually try shoes on. Courtesy of the Hotcow blog

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The most effective venue for brand engagements and experiential marketing activity

by on May 21, 2012

The British Council of Shopping Centres (BCSC) and the Institute of Promotional Marketing (IPM) this week presented a new research report to the marketing and property industries. The report concludes that shopping centres offer advertisers and brands the most effective venue for brand engagements and experiential marketing activity.

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“The store fights back – energising the retail experience using screenmedia” Screenmedia expo 2012

by on May 2, 2012

With Screenmedia expo 2012 just around the corner (16-17 May, London’s Earls Court 2), Screen Events Ltd today announced that the education programme is finalised and available for viewing at www.screenevents.co.uk/screenexpo2012.

Brand new on the roster is a free-to-attend strategy workshop provided by the Imperative Group. Entitled “The store fights back – energising the retail experience using screenmedia”, the workshop will feature expert contributions from HH Global and Openeye Global. In addition, London’s first-ever NFC Bootcamp™ is now open for pre-registration and The Screen is taking advance bookings for its 2nd annual LoveContent Awards ceremony. [more…]

“A deep understanding of your target audience” / Hotcow

by on March 27, 2012

While a ‘pull’ focused multi-channel model is quickly replacing the ‘one size fits all’ approach, the underlying mission for brand managers is changing. [more…]

“Stop losing valuable consumers” / Hotcow article

by on February 26, 2012

 Advances in technology coupled with tough economic times have changed the way consumers shop, forcing brands to create innovative strategies in both online and retail environments to keep them trading.

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