experiential
The CI Group has continued to expand its digital marketing capabilities by acquiring London based digital agency Diginut.
The CI Group are smart marketing agencies that deliver digital transformation and integrated communications using data and insights to develop strategy and creative that changes behaviours.
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Notonthehighstreet has today announced that it will be launching physical ‘pop-ups’ in two central London locations in the run up to Christmas 2018.
MadeBrave uses giant ‘toy’ to drive change in customer perception
Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city.
MadeBrave were appointed in July as First Bus Scotland’s sole creative agency and produced this eye-catching, interactive display, to help the city’s largest bus operator engage with customers and get them on board the new buses, which include free WiFi and USB charging points.
Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black's to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’.
The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will have the opportunity to capture a cinemagraph of their experience.
What does Ikea do in terms of experiential marketing? | Hotcow Experiential Marketing https://t.co/XVRRg0dFo8 pic.twitter.com/mlzsOKxIdg
— Will Corry (@slievemore) May 5, 2017
Experiential marketing will drive digital marketing during 2017.... https://t.co/P10voRcfmb pic.twitter.com/BhTSUB2Fd1
— Will Corry (@slievemore) December 8, 2016
The Cadbury Double Decker fun bus, Apple voted as the UK's top coolest brand and Bombay Sapphire's vintage train pop-up bar were among the most read stories this week. by Michelle Perrett.
Also you can read the new blog article from Hotcow
Samsung is increasingly turning to “experiential” marketing and social media, according to Marc Mathieu, chief marketing officer at Samsung Electronics America
Made for #Bangkok's busy streets, #Carabao helps people through their day. We’re now here in the UK to do the same. pic.twitter.com/PUrmaOC5fs
— Carabao (@CarabaoUK) September 15, 2016
Delighted to be bringing the #MorettiGranTour back to London 19-24 July. For what to expect https://t.co/PIXroeEByd pic.twitter.com/PG4w2ocNuQ
— space (@agencyspace) July 5, 2016
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
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