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Getting your product sample into the hands of sports fans – Sally Durcan, Hotcow

by on May 13, 2015

Getting your product sample into the hands of sports fans could prove to be super-profitable.

Wimbledon; Royal Ascot; the Rugby World Cup. We are a sports-mad nation and these are just a few of the large scale sporting events being held in the UK this year.

Between them, they will attract over 1 million fans, as well as fierce competition amongst brands who all want the opportunity to get up close and personal with their target market.

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Experiential street team marketing : Do you ever wonder how best to distribute your product samples? / Sally Durcan, Hotcow

by on May 7, 2015

Do you ever wonder how best to distribute your product samples?

Modern technology has made it easy to avoid advertisements – we are able to skip through ads when watching pre-recorded shows, and download free software to block most online ads.

This presents a huge problem for brands that invest heavily in traditional forms of marketing.

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Name of Thrones…An new heir is coming to the House of Windsor

by on April 23, 2015

Creative agency Space has devised an irreverent, three-part campaign for Coral to celebrate the imminent arrival of the royal baby and build awareness of the company’s special, regal bets.

With the Duke and Duchess of Cambridge expecting their second child, Coral is aiming for a greater share of voice as betting operators gear up for a surge of bets on the baby’s sex, name, weight, and other key aspects of the birth. [more…]

How to get the most out of your promotional staff – Sally Durcan, Hotcow

by on April 6, 2015

Sally Durcan at  @Hotcow writes .. Maybe you’re thinking of creating a product sampling campaign? It’s a well known fact that people buy from people – it’s not just about having a great product.

The truth is that you may have the most amazing product in the world, but if you don’t have the right promotional staff on the front-line communicating your key brand messages, consumers will walk straight past your booth without a second glance.

http://www.hotcow.co.uk/

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Hotcow : “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination”

by on March 29, 2015

Sally Durcan of Hotcow writes ... The Godfather of guerrilla marketing, Conrad Levinson, once said that; “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.” And  this is as true today as it’s ever been.

Guerrilla marketing thrives on original thinking and creativity, where imagination and ingenuity win over big budgets. Think the Ice Bucket Challenge – the most successful viral charity campaign ever, or Felix Baumgartner’s epic journey to the edge of space with Red Bull.

Here are ten more great examples of guerrilla marketing to get your creative juices flowing: [more…]

Guerrilla marketing can really get you noticed at trade shows / Hotcow

by on March 24, 2015

Hotcow @Hotcow write ...When done right, guerrilla marketing can really get you noticed at trade shows.

Picture the scene: A scruffy, middle-aged man is dressed as a baby angel, with a lyre in one hand and a cigar in the other. As you pass by him, he yells, waves and invites you to join him on his bed of clouds…

As surreal and wacky as it sounds, this was the concept behind one of the most memorable guerrilla marketing trade show campaigns to date.

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There’s one sure-fire way to get people talking about your brand: a darn good PR stunt / Hotcow

by on March 17, 2015

PR stunts work. Standing out from the crowd can be tough for any business. Even if your product is as good as anything already on the market, without word of mouth, it is difficult to get noticed.

Luckily for you, there’s one sure-fire way to get people talking about your brand: a darn good PR stunt.

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Nivea invites shoppers to put In Shower Body Moisturiser to the test

by on March 15, 2015

Up-close and personal experiential activity developed by creative agency Space, will allow shoppers to try NIVEA® In-Shower Body Moisturiser for themselves at Birmingham’s Bullring Shopping Centre and Bluewater in Kent.   Activity will run from mid March.

Following a competitive three-way pitch, Space was tasked to develop activity to raise awareness of this NIVEA product, and dispel potential confusion around its use.  Space has planned activity in each shopping centre that will familiarise consumers with the product and answer queries around usage and benefits.

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6 myths about product sampling – Hotcow

by on February 15, 2015

Product sampling is cheap

It can be but it all depends on your brand value in the market place. If you are a well-known brand you can get away with low engagement and low cost product sampling. People already know about your product message, you are simply reinforcing and reminding people that you existing and they should keep using you.

The newer the brand, and a brand that requires more education, the higher the cost per sample. You need to spend time educating people, engaging them with your product benefits and nurturing them to become advocates to maximise your the longer term results. Look at this way, the bigger brands have already spent million on marketing and advertising and now they can get a perk of lower cost engagement and sampling.

Hotcow write ... If you want to find out how our experienced team of marketers can help you activate a campaign or give you some advise on the best methods for activation, please do get in touch on 0207 503 0442 or email info@hotcow.co.uk.

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Yves Saint Laurent – creating bespoke beauty experiences for their customers – via Hotcow blog

by on February 12, 2015

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