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experiential

New research shows product launches are failing to entice consumers / Five by Five

by on February 9, 2015

Five by Five MD Jo White reveals consumer thoughts on product launches

Product launches are failing to entice consumers ...The survey, commissioned by specialist launch marketing agency @FivebyFiveUK Five by Five, identifies consumer attitudes to and opinions of product launches. The survey polled 2,000 consumers from around the UK.

Key highlights include:   Three-quarters (74%) of consumers are excited by the prospect of trying a new product ...but only 28% could name a product launch they remembered  ..50% have even waited in line to buy a new product – with men more likely to do so than women

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Experiential marketing – messaging you can touch, feel or view in a physical space

by on January 12, 2015

Experiential marketing is loosely defined as messaging you can touch, feel or view in a physical space, and more and more companies are adding it to their arsenals.

Some of the more famous examples of experiential campaigns include Coca Cola’s “Open Happiness” vending machine stunt that rewarded Coke drinkers with surprises like pizzas, 6 foot sub sandwiches and flowers; IBM’s Watson artificial intelligence system appearing on “Jeopardy”; and MGM’s promotion by agency Thinkmodo for its remake of the movie “Carrie” that staged a young woman in a coffee shop sending a man up the side of a brick wall with the flick of her hand after he accidentally spilled coffee on her laptop.

Our suggestion : If you are looking to add experiential campaigns to your marketing, turn to Hotcow to find just the right partner. Our graphic story is Doc McStuffins Check Up Clinic Retail Roadshow - from the team at @Hotcow.Enjoy...

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Movers and Groovers : HeyHuman hires Shnoosee Bailey as Creative Director

by on September 15, 2014

London, 15 September 2014 HeyHuman is bolstering its creative team with the hire of Shnoosee Bailey to the role of Creative Director.

Bailey brings 16 years of creative leadership experience and joins the agency from her previous role as Executive Creative Director at Saatchi & Saatchi X.

Prior to that she was Creative Director at Publicis Dialog. Bailey’s previous senior experience also includes stints at 141 London, Chemistry and Leo Burnett, Australia.

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Experiential / Step inside MY MONOPOLY this weekend at Westfield Stratford / Video

by on August 9, 2014

Hasbro invites fans to play experiential version of the world’s favourite game

To celebrate the launch of My Monopoly – the Monopoly game that allows players to personalise properties, tokens and more – visitors to Westfield Stratford this weekend will get the chance to experience Monopoly like never before.

Hasbro will be inviting shoppers to take part in an experiential version of the world’s favourite board game as part of a campaign activated by OMD UK, and in partnership with Talon, Grand Visual and Ambient.

For more information on MONOPOLY, go to www.HasbroGaming.com or Facebook.com/MonopolyUK.

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Toucan’s involvement with Ocean Spray at the RHS Hampton Court Palace Show

by on July 18, 2014

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CScreens / New eye-tracking tool measures multi-outdoor formats including out of home TV viewing

by on June 11, 2014

CScreens, UK's first digital TV extension network, activating and reporting existing TV adverts, across all digital screens, both in and out of home.

A solution that allows advertisers to find out who’s looking at their ads across various out of home locations such as billboards, events and in pubs, is being launched today by CScreens @CbrandsLtd, the UK’s first premium In- and Out-of-Home video network.

Addresses key issue in proving accountability of outdoor advertising .. www.cbrandslimited.com [more…]

Five great ways to use Experiential Marketing for FMCG brands / BEcause

by on May 12, 2014

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‘125th birthday’ brand Bahlsen goes on the road with Toucan

by on April 19, 2014

German biscuit maker Bahlsen asked   @Toucan_ to help them celebrate their 125th birthday by taking their brand on a tour of retailer head offices across the UK.

The events, running from March to July, have seen the brand sampling their range at nine retailer and publisher head offices, including Sainsbury’s, Tesco, ASDA and The Grocer publisher William Reed. 

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Consumer brand experience / Does targeted, relevant advertising really create brand love? / Hotcow

by on May 22, 2013

Spotted in the Hotcow blog ....Earlier this year, Hotcow wrote a piece for Marketing week , where we explored a novel idea.

We imagined a world where brands invested their marketing budgets in consumer brand experience and Experiential became the dominant form of marketing communication.

This weeks Grocer magazine discusses why FMCG brands are spending more on Digital marketing, replacing some of the spend previously enjoyed by TV advertising (down 5.46% to £1.47bn in 2012)

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A priest from Tamworth, a teacher from Kent and a plumber from Cambridge

by on October 29, 2012

Matt Pye, managing director at Cheil UK: ‘Here’s a genuinely creative idea that not only engages across multiple channels, but which also maximises shareability and talkability – two key factors for brand success today.’

Samsung Electronics UK is supporting the launch of its NX smart camera range with a multi-million integrated campaign. This weekend sees the first airing of the TV advert created for the campaign that features people with the name David Bailey from all over the UK.

Recruited through a 360 degree marketing campaign the collection of David Baileys includes a priest from Tamworth a teacher from Kent and a plumber from Cambridge.   www.samsung.com. [more…]