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Cheil UK takes on Jules Ridley to lead new business

by on October 5, 2012

Cheil UK has appointed Jules Ridley as new business director as part of its ongoing growth strategy.


Cheil UK adds Richard Hale to top-level line up

by on July 31, 2012

Cheil UK continues to boost its top team with the appointment of Richard Hale as its first digital creative director.

Hale, previously digital creative director at Fallon joins a top-flight senior line-up. Recent senior hirings at Cheil include:  head of innovation Daniele Fiandaca, ex-CEO, Profero and co-founder of Creative Social; executive creative director Logan Wilmont, formerly chief idea architect at People, Ideas & Culture, and executive creative director at Kershenbuam and Bond NY; and director of shopper marketing Peter Martin, former MD of Arc.


50% of consumers want to take part in co-creation of products and advertising / Hotcow

by on April 2, 2012

The role of brands in the frontline of consumerism is changing as consumers are looking for ownership and customisation.


How you can get free Mr Kipling cake from specially converted poster sites (video) / Starcom through JCDecaux

by on March 22, 2012

In a media first, Premier Foods is about to launch a series of unique experiential activities as part of a major repositioning campaign for its Mr Kipling brand.


INITIALS wins multichannel brief to launch Peugeot 208

by on February 28, 2012

INITIALS Marketing has been appointed by Peugeot for the UK pre-launch of its 208 model, set to be the car marker’s most important launch for [more…]