TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

#experientialmarketing

0-5 ft in under 3 minutes … StackaWraps™

A StackaWrap™ always starts from an ordinary photograph of the product in question. This is converted into a three-dimensional file by our special proprietary software. Then the program calculates how the frame and fabric cover should look like and how it

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“We are increasingly looking for authentic ‘experiences’ when we dine” / Sally Durcan, Hotcow

Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation. Over two weekends in February, visitors to The

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How to get the most out of your promotional staff – Sally Durcan, Hotcow

Sally Durcan at  @Hotcow writes .. Maybe you’re thinking of creating a product sampling campaign? It’s a well known fact that people buy from people – it’s not just about having a great product. The truth is that you may

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Hotcow : “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination”

Sally Durcan of Hotcow writes … The Godfather of guerrilla marketing, Conrad Levinson, once said that; “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.”

Hotcow : “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination” Read More »