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Exponential launches AERO technology in EMENA

Exponential launches AERO technology in EMENA

by on March 24, 2016

Applies interest-based audience modelling directly to ad decisions; increases campaign performance by an average of 24 percent

Exponential have announced the expansion of its brand performance offering into new markets across the EMENA region. Exponential’s performance offering is enhanced by AERO, an innovative algorithm that transforms the performance of online campaigns by optimising them in real-time using transparent interest-based audience models.

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Movers and Groovers : Exponential hires VisualDNA exec to drive programmatic growth

by on February 6, 2016

Jon Hewson has been appointed as UK Sales Director at digital ad solutions company, Exponential Interactive, to strengthen its sales infrastructure as it rolls out its new programmatic offerings in 2016.

Hewson joins from VisualDNA where he developed their commercial proposition into a market-leading programmatic data source. He will run Exponential’s sales team and report into UK Managing Director Jason Trout.

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Exponential and Moat partner globally to address ad viewability

by on October 7, 2015

Addresses rising trend of non-viewable ads in programmatic era and aims to encourage brands to shift more spend from TV

Digital advertising company, Exponential Interactive, @exponentialinc has entered into a global partnership with analytics firm Moat to address the issue of ads not being seen, by only charging advertisers for ads that are viewable according to the IAB definition*.

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Brand’s video messaging : New video format launches that works across multiple screens

by on May 8, 2015

A new video format is launching that means any video ad can now automatically be placed on the most effective screen - brands no longer need to create a different video format for computers, tablets and smartphones. 

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“Industry-first pricing model for video ads launched” – Exponential

by on April 3, 2015

A new pricing model for online video ads has been launched by digital advertising specialist Exponential to help advertisers and publishers to make it easier to buy and sell video advertising.

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Industry-first pricing model for video ads launched by Exponential

by on April 1, 2015

A new pricing model for online video ads has been launched by digital advertising specialist Exponential @exponentialinc to help advertisers and publishers to make it easier to buy and sell video advertising.

Called CPME, it is a hybrid model combining the best of the current CPM (cost per thousand) and CPE (cost per engagement) pricing models.

http://exponential.com/ [more…]

Company aims to predict 3rd Oscar winner in a row using web browsing data

by on February 19, 2015

Company aims to successfully predict third successive Oscar winner using web browsing data

The company which has successfully predicted the Best Picture Oscar winner in both 2013 and 2014 – by analysing web surfing habits of people with similar demographics to Oscar voters – today released its prediction ahead of Sunday’s 87th Academy Awards. [more…]

New data : Early Christmas shoppers more likely to have messy love lives

by on December 11, 2014

They're also more likely to give to charity and care about the environment

As the Christmas shopping rush gets underway, new data from Exponential Interactive reveals that people who get it done early are more likely to have messy love lives.

Digital intelligence company Exponential @exponentialinc analysed the anonymous behaviour of almost 3.4 million Britons shopping online in October. It revealed those shopping for Christmas were 49% more likely than the average British internet user to be separated from a spouse, 3.6x more likely to be researching divorce and 2.7x more likely to be researching family law.  [more…]