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Infographic – 30 second takeaway : Eyeota launches first Eyeota Annual Index tracking year-on-year audience data usage in the UK

Demand for audience data for programmatic campaigns is growing, with the UK market almost tripling with 154 per cent growth in Europe from Q4 2014 to Q4 2015. The Eyeota Annual Index identifies global audience data trends derived from thousands […]

Infographic – 30 second takeaway : Eyeota launches first Eyeota Annual Index tracking year-on-year audience data usage in the UK Read More »

What marketers need to know before buying programmatically / Kevin Tan, CEO, Eyeota

Kevin Tan, CEO, Eyeota Programmatic ad buying is the latest buzz in digital advertising, but not enough marketers have started implementing it yet. Programmatic technology crunches staggeringly huge amounts of valuable audience data differentiated by each demographic and segment. This

What marketers need to know before buying programmatically / Kevin Tan, CEO, Eyeota Read More »