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“Good artists copy…great artists steal”

“Good artists copy…great artists steal”

by on October 28, 2019

It’s a cliche quote and many people use it, but when Steve Jobs said:

“Good artists copy...great artists steal.”

We had to think about our own work here at The Good Marketer and where our ideas have come from - other people and businesses.

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Is there value in social media marketing and advertising?

Is there value in social media marketing and advertising?

by on March 23, 2019

Social media is woven so deeply into the fabric of our lives that it’s become an extension of who we are.

Originally, the idea behind social networking sites was to serve as a method of communication like email.

Since then the concept has evolved, creating a digital world that changed the way people interact with each other, their favorite celebrities and brands.

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“Nestlé – could directly attribute 11% of Kit Kat sales to its Facebook ads”

by on March 23, 2013

Facebook ads 'on a par' with TV campaigns, say fmcg brands

James Halliwell writes ...  Facebook is now “on a par with TV” when it comes to effective advertising, but the return on investment is far better, claim fmcg brands that have used the social networking site.

Nestlé said it could directly attribute 11% of Kit Kat sales to its Facebook ads following a recent cross-media channel campaign.

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Acquisio at ad:tech London / Increasing conversions by 162% using Facebook Ads

by on August 28, 2012

ad:tech London is coming up on September 19, and 20, and Acquisio will be there in full force!

The team at Acquisio say ...We’ll have a booth where you can come get a t-shirt, have a visit, meet the crew, and get a demo of our platform. We’ll be at booth #274, and are looking forward to spending time in London, meeting some new people, and reviving connections with old friends! Get 15% discount when you register for a conference pass. Simply use the code  ‘adtechex15′ when you register !

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Marin Software / Stylistpick is an online fashion accessory website with celebrity stylists, including Cheryl Cole (video)

by on July 13, 2012

Marin Software have announced that Stylistpick measures and optimises revenue from Facebook Ads using insight from the Marin Software platform.

Stylistpick is an online fashion accessory website led by a number of celebrity stylists, including Cheryl Cole. With Marin, Stylistpick has already determined a 15% conversion rate for Facebook when viewing it across channels, rather than the 3% identified when looking at it in a silo.

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