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How to create an effective social media strategy

How to create an effective social media strategy

by on March 25, 2020

Social media is one of the best tools for free advertising the world has ever seen.

With the potential to connect to millions of people around the world for free, a good social media strategy is vital for any business looking to expand their reach.


Chat apps threaten to siphon ad dollars from social media giants / Chat apps “demand attention”

by on September 29, 2014

With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can’t personally chat with each of her loves, as she affectionately calls her fans.

So she and many other stars are spreading their messages through new-style social networks, via mobile apps that are more associated with private, intimate conversation, hoping that marketing in a cozier digital setting adds a breath of warmth and a dash of personality.

It’s the Internet’s equivalent of mailing postcards rather than plastering a billboard. [more…]