It has been repeated time and time that the secret to a high-converting retail marketing strategy is an “omnichannel” approach, which is basically a multi-channel approach to marketing. This so-called approach refers mainly (but not only) to social media.
Social media is woven so deeply into the fabric of our lives that it’s become an extension of who we are.
Originally, the idea behind social networking sites was to serve as a method of communication like email.
Since then the concept has evolved, creating a digital world that changed the way people interact with each other, their favorite celebrities and brands.
While every business owner wants to market their products or services in the best possible way, but not everybody has wads of cash to invest in high-end marketing campaigns during the initial stage.
However, this doesn’t mean that you cannot promote your business out there. Before the internet came into existence, there were only very few low-cost marketing techniques.
There has been an increasing about of frustration mounting about the reach of Facebook sponsored ads. But how does it compare to the other Social Media marketing platforms?
We’ll give you the low down on Facebook ads to let you know where your money is best invested in an impartial guide.
...Exclusive ... 
The social-network, that has been heavily focused in videos at the moment with a significant push into the live-video broadcasts, stories, 360-degree videos, and the auto-playing clips featured in news feeds.
Written by Josh Krichefski, CEO at MediaCom
Facebook Watch video service launches worldwide
“Video is to be an integral part of any brand and social media platforms’ arsenal, and Facebook Watch’s launch is further evidence of just how far companies are pushing live and on-demand video – particularly longer-form content. Alongside Snapchat and Instagram’s recent foray into video with IGTV, Facebook’s Watch will now compete for the audience’s attention and look to grab a slice of this increasingly iced cake.
Global strategic insight agency Flamingo’s report, The Illusion of Democracy, prepared for the Sunday Times, has found the country to be wounded and disillusioned.
Launched to coincide with the second anniversary of the EU referendum, the report, based on in-depth interviews with people across Britain (a mix of leave and remain voters, EU nationals and young people who were not old enough to vote at the time), it shows that the polarising jubilation, devastation and relief seen in the immediate aftermath of the vote has now given way to a more united sense of frustration, disillusionment and potentially dangerous cynicism towards mainstream politics.
The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.
The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.
You could get a lot of traffic for your site by just linking from social media sites.
This idea will also impact SEO and give your business an edge in competing against others on SERPs, if done well. There are many opportunities you can exploit to create links on social sites with a trusted reputation score in the eyes of Google. Here are ways you can create social media backlinks to skyrocket your SEO and also get leads. [more…]
As part of its sponsorship of the British Academy Television Awards in 2018, Virgin TV will be hosting a world first 360+ LIVE experience taking viewers straight to the glitz and glamour with three discreetly positioned cameras along the red carpet.
Inspired by the pivotal role TV viewers have played in the television revolution, Virgin TV and RAPP UK have created a campaign using innovative technology to give TV fans a live virtual walk along the red carpet and spot their favourite attendees; all at the touch of their mobile devices. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
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If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.
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Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.