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Facial Coding

Emotion analytics co wins AdWeek Europe’s innovation competition

by on May 7, 2014

Awards : Realeyes @realeyesit, an emotional analytics platform that measures how people feel while they view branded video content has won the prestigious Industry Index Innovation Series competition launched by the Digital Media Review in partnership with Advertising Week Europe.  http://www.realeyesit.com/

The competition, in which marketers from around the world participate, showcases break-through global marketing technologies as rated by their clients; Realeyes beat 80 participating technologies to win.

More from theMarketingblog on Realeyes. [more…]

Ipsos and Realeyes agree global deal for facial coding

by on April 10, 2014

Ipsos  @IpsosMORI has announced a global agreement with London-headquartered Realeyes as their provider for Facial Coding and Body Gesture response metrics.

Realeyes provides state of the art, scalable and cost efficient emotional analytics using a platform to measure how people feel while they view advertising and communications content.

Realeyes @realeyesit video analytics are facilitated through regular web or mobile cameras capturing consumer response among consenting viewers.

Emotions are recorded in real-time to provide brands with analysis for profiling universal emotions using machine learning software, as well as physiological measures for attention and heart rate.

Web sites: www.realeyesit.com and www.ipsos.com . [more…]