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Brick Lane has been Knit-Bombed

by on October 9, 2013

Warehouse has swooped on the US-originated street art craze of "yarn bombing" (in which streets and public areas are suddenly transformed by knitted or crocheted wool decorations) with an Instagram-based competition for its customers.

Not content with having itself "knit bombed" the streets of Shoreditch and the area around its Oxford Street store, the retailer is giving out its own Knit-Bombing kits, free with selected knitwear. Customers can then take an Instagram snap of where they have Knit-Bombed and tweet with the hashtag #KnitBombing to enter a competition to win a 250 pound gift card. Warehouse's blog instructs participants to "flex some creative muscle; remember the city is your playground."

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British mums would like Kate Middleton to design or collaborate on a line of clothing / Rakuten MediaForge

by on July 23, 2013

To celebrate the arrival of the new Prince, Rakuten MediaForge, the leading display and retargeting company owned by Rakuten Marketing, today reveals research into the booming baby market.

The research surveyed mums with children under 10 years old on their attitudes to fashion, shopping and buying for a new baby and there are some interesting findings around Kate’s influence on other yummy mummies

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Women for Women : Ophelia Horton is a fashion blogger with a difference – she is just 13 years old.

by on June 19, 2013

Ophelia Horton is a fashion blogger with a difference - she is just 13 years old.  Her blog, Who's That Girl?, receives thousands of visits a day and imparts her opinions on the latest trends.
So how does the London schoolgirl fit her life on the style scene around her homework? BBC News joined her beside the catwalk and at her laptop to find out.

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Viral Seeding Video / Q. Who is this hot Figleaves model? A. Candice Bucher

by on June 10, 2013

Figleaves created a video with model Candice Bucher to show off their new Just Peachy Trellis campaign.

Viral Seeding conducted blogger outreach over a period of 2 weeks encouraging bloggers and web editors to embed the video content and share through social media. Objective: The objective of seeding was to achieve coverage and embedding of the video on women’s lifestyle, fashion, men’s lifestyle, marketing, entertainment, London, viral and web culture websites. Results: Over 27 pieces of coverage, 15k+ reached, 10k+ reached through twitter coverage and 30k+ views added to the video content. 

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Women for Women : Burberry introduces smart personalisation

by on March 3, 2013

Burberry is always at the forefront of technological developments in fashion, and this year is no exception.

For its autumn/winter 2013 runway collection, it's introducing "smart personalization" for its Burberry Prorsum bag and coat items. Customers can order custom-made outerwear and bags, with personalized engraved nameplates, straight from the runway via their smartphone. Watch the video. [more…]

Child Benefit payment changes – what this might mean for brands / Jed Mole, European Marketing Director, Acxiom

by on January 17, 2013

Why charities and high-end retailers could suffer following Child Benefit payment changes

By Jed Mole, European Marketing Director, Acxiom

While the initial furore surrounding changes to Child Benefit payments may have died down, replaced by uproar about Universal Credit and flat-rate pensions, the effects of the cut to a state handout that has until now been taken for granted by all UK families will be felt for some time – not least by some household brands.

More than 1.1 million households with an individual income of over £50,000 a year are facing reductions in their Child Benefit, with the initiative reportedly set to save the Government and taxpayers more than £1.5bn over the next year.

Will Corry's insight ...Three-children households have almost £470 less to spend each month than one-child households before the benefit cuts are factored in [more…]

The coveted VeryFirstTo Awards are awarded to the most eagerly anticipated luxury launches

by on October 22, 2012

News about a new luxury e-tailer that is specifically targeting the early adopter market- those who want to be the first to know and have the latest products, brands and experiences

The main aim of VeryFirstTo is to retail the latest products and experiences to early adopters.

They are asking brands to submit products/experiences for the Luxforecast awards. The Awards are earned by products and experiences which score highest in the VeryFirstTo Luxforecast judged by a panel of Connoisseurs comprising of respected influencers and arbiters of taste. [more…]

Viral Seeding – blogger outreach / Over 27 pieces of coverage, 15k+ reached, 10k+ reached through twitter coverage (video)

by on June 17, 2012

Figleaves created a video with model Candice Bucher to show off their new Just Peachy Trellis campaign.

Viral Seeding conducted blogger outreach over a period of 2 weeks encouraging bloggers and web editors to embed the video content and share through social media.

[more…]

Who else wants to produce a muck-raking tabloid for professionals?

by on June 15, 2012

Should You Wear a Bikini to the Firm Pool Party?

What do you get when you hire over-educated writers and ask them to produce a muck-raking tabloid for professionals? In the case of Breaking Media, you get a badly behaved but valuable audience of lawyers and bankers. [more…]