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This Hot Sauce Challenge video is hilarious

by on November 24, 2014


Global innovation firm challenge status quo with new book and expanded London presence

by on November 29, 2013

Idea Couture helps businesses drive revenue growth and loyalty through strategic innovation

London, 29 November 2013: Idea Couture, a global specialist strategic innovation consultancy is marking the expansion of its London presence with the publication of a book “Design Thinking for Strategic Innovation” by Idris Mootee, the company’s global CEO. This builds on work Mootee has done with both MIT and Harvard, including running the programme on Design Thinking for the Harvard Graduate School.

The book starts from the recognised premise that for companies today to succeed beyond anything but the short term, ‘business as usual’ will simply not suffice. Disruption in the marketplace is not only faster, but more fundamental and will not be kind to businesses used to operating by the old rules – even the ones that once made them successful.  For more information visit or call us on 020 7729 0487.


Coca-Cola and FedEx tied for first place in the Search Agency’s Mobile Experience Scorecard

by on October 11, 2013

The Search Agency a global online marketing firm, today released its Mobile Experience Scorecard: Fortune 100 Companies, which looks at how some of the largest, most well-recognized companies are adapting to the new mobile landscape via Google’s best practices.

The full report can be found here:

Of the 100 sites, only nine overall used Responsive Web Design (RWD). Of the remaining 91 companies, 47 used dedicated mobile sites, while the other 44 did not provide a separate mobile experience from the desktop version of their site.

  • The average page load time was about 5 seconds, well above Google’s one-second recommendation.
  • The average score for all companies in the study was 2.31 out of five, which was based on on five factors: load speed, site format, calculated download speed, social media presence, and app presence


Exclusive: Wal-Mart may get customers to deliver packages to online buyers

by on March 29, 2013


Comment : “In the run up to 2012 the competition to stand out from the crowd will be fierce” / Protravel

by on May 17, 2012

Graham Howarth of Protravel comments ... At last we are seeing some creative thinking from non-sponsors of London 2012 such as Subway and FedEx looking to capitalise on the event and the feel-good factor it is expected to bring without paying for official endorsements and without breaking the rules.  But we have yet to see many creative promotional ideas from such brands linked to their advertising campaigns.