field marketing
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Former Five9 Executive Niki Hall Joins Selligent Marketing Cloud as CMO -
Veteran Silicon Valley Leader to Drive Global Marketing Strategy
Global B2C marketing automation company Selligent Marketing Cloud today announced that Niki Hall has joined as Chief Marketing Officer (CMO), leading the company’s global go-to-market strategy, including demand generation, product, client, partner and field marketing and communications, and brand initiatives.
Field marketing / Primesight partners with NOW TV to deliver interactive digital campaign in cinemas
Primesight, @primesight one of the UK’s largest providers of out-of-home solutions, can today announce it has been appointed to facilitate NOW TV’s new interactive digital campaign, ‘BackInYourBox’, in cinemas across the UK.
Primesight’s digital 6 sheets will host the ‘BackInYourBox’ campaign in the top ten most popular cinemas in the UK alongside static six sheet panels located in 304 cinemas nationwide. The digital creative features a touch screen game based on the well known arcade hit ‘Whac-A-Mole’, allowing players to tap the colourful characters on screen emerging from the boxes with the aim of achieving a high score.
St Ives Group have announced the acquisition of leading search and digital agency Branded3 from co-founders Vin Chinnaraja and Patrick Altoft.
The acquisition of Branded3 is a continuation of St Ives’ strategy to create a complementary range of digital and marketing services that will enable the Group to add further value to existing and new clients and significantly strengthen its marketing services portfolio.
Branded3 has around 50 staff, with offices in central London and Leeds, and a strong B2C and B2B client base across a range of vertical sectors that covers entertainment, finance and travel and includes clients such as Vue Cinemas and City Index.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
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