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Figleaves

Q&A with award-winning lingerie brand

Q&A with award-winning lingerie brand

by on November 29, 2016

Bluebella is an award-winning lingerie and nightwear brand stocked in ASOS, Figleaves and House of Fraser, wholesaling into 25+ countries. The lingerie market is forecast [more…]

Figleaves prepares to replatform on to a responsive website

Figleaves prepares to replatform on to a responsive website

by on July 23, 2016

Established in the late '80s, Figleaves was a very early adopter of eCommerce technology. Using dotcom money spent on developing its own systems and infrastructure, the founders created a pureplay lingerie retailer. But pushing 30 years later, the in-house systems which enabled the retailer to trade in 100 countries across the globe have become dated in a mobile-first retailing industry.

Tom Fitzgibbons, head of web and IT at Figleaves, describes to Essential Retail how up until recently, all the e-tailer's systems, platforms and applications were custom built in-house, supported by an IT team of 16 in its Hertfordshire HQ.

[more…]

Viral Seeding – blogger outreach / Over 27 pieces of coverage, 15k+ reached, 10k+ reached through twitter coverage (video)

by on June 17, 2012

Figleaves created a video with model Candice Bucher to show off their new Just Peachy Trellis campaign.

Viral Seeding conducted blogger outreach over a period of 2 weeks encouraging bloggers and web editors to embed the video content and share through social media.

[more…]