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Research shows no shift in declining cinema attendance – so how does cinema make a comeback?

Research shows no shift in declining cinema attendance – so how does cinema make a comeback?

by on November 28, 2016

Comment by Salena Katiyar | Project Manager at Vox Pops International

The consistent decline in ticket sales that cinemas have been experiencing in the past 10 years doesn’t seem to be coming to an end. Due to the cultural momentum in digital ownership, ‘Dinner and a movie’ has either been replaced, with ‘Netflix and chill’ or more social/experiential movie going, such as Secret Cinema and Open Air cinema experiences.

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The Dog & The Elephant short film, by Found Studio

The Dog & The Elephant short film, by Found Studio

by on October 11, 2016

Found Studio's latest project is an adaptation of a one man stage play by Matt Grinter called The Dog & The Elephant. Set in the [more…]

M&S promotes Shwopping, its clothes swapping scheme for Oxfam, with new online campaign

M&S promotes Shwopping, its clothes swapping scheme for Oxfam, with new online campaign

by on May 26, 2016

M&S has launched a new online campaign for Shwopping, its clothes swapping scheme to raise money for Oxfam, fronted by the organisation’s ambassador Joanna Lumley.

The initiative invites customers to leave their old and unwanted clothes by any brand at Marks & Spencer stores. These are then given to Oxfam to be resold online or in international markets. What is not sold or re-used is recycled.

The online campaign, created by RKCR/Y&R, consists of a series of stylishly animated films narrated by Joanna Lumley. The films show dozens of items of clothing morphing into good deeds while the Absolutely Fabulous star explains all the ways Shwopped items can help those in need.

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Movers and Groovers : Bauer Media appoints new commercial marketing director

Movers and Groovers : Bauer Media appoints new commercial marketing director

by on May 19, 2016

Bauer Media has announced this week that Liz Martin will be joining the advertising team as Commercial Marketing Director, working across its multi-platform portfolio of influential media brands.

Liz will be responsible for developing the commercial marketing strategy, using her extensive content, research and product knowledge to bring to life its brands and audiences. Currently Publisher on Bauer Media’s music, film and maturity markets, she has been instrumental in recent innovations such as the launch of Empire Live – a three-day immersive movie and entertainment event.

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‘A Place for Creation’ ignites creative passions with brand new Members’ Inspiration Hub

‘A Place for Creation’ ignites creative passions with brand new Members’ Inspiration Hub

by on March 30, 2016

A Place for Creation, the innovative new inspiration resource for creatives everywhere, is launching an exciting new Members Hub, packed with exclusive content that will help those within the creative sector to ignite their passion, whatever it may be.

The site is already an expanding news, media, social and coaching platform with a deep-rooted passion for helping creatives soar – and the brand new Members Hub will house an impressive range of content to help creatives to stay inspired and keep their imaginative minds whirring. [more…]

Clarks teams up with Disney for Easter Zootropolis campaign

Clarks teams up with Disney for Easter Zootropolis campaign

by on March 23, 2016

Clarks, the UK’s leading footwear brand, has joined forces with Disney UK to launch an integrated media campaign which celebrates the release of Walt Disney Animation Studios’ new comedy-adventure Zootropolis, in UK cinemas from March 25th.

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Marketing agency Jaywing is behind Yorkshire Festival 2014’s vibrant and energetic branding

by on February 25, 2014

JAYWING SELECTED FOR ‘YORKSHIRE FESTIVAL 2014’ BRANDING

As Yorkshire gears up to welcome the world’s greatest cycle race in July, marketing agency Jaywing has revealed it is behind Yorkshire Festival 2014’s vibrant and energetic branding, a 100-day celebration of cultural events in the run up to the Tour de France.

Through its ongoing work with Yorkshire Water, the main sponsor of the Festival, Jaywing was selected to design and implement the overall identity behind what is set to be the biggest cultural festival ever to be held in the county, leading up to Grand Depart in July – the opening stages of the Tour de France cycle race, which will be watched by millions of people around the world.

To find out more visit yorkshirefestival.co.uk [more…]

Video : “My Apprenticeship gave me one of the best possible starts in the marketing industry – the experience has proved invaluable”

by on January 17, 2013

View the film at www.apprentice.tv.

A marketing apprentice stars in a new film launched today by the National Apprenticeship Service to encourage more young people to take up an Apprenticeship in the creative industries.

The film features four young people sharing their stories about how an Apprenticeship set them on their way to a future career in the creative sector.

Will Corry's insight .. Apprenticeships cover more than 250 skills and industries across 1,400 job roles, over an extensive range of skill levels. You probably did not know this. Score ***

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