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4 marketing tips for recruiting the best financial advisors

4 marketing tips for recruiting the best financial advisors

by on May 10, 2019

Modern recruitment is a competitive space, and it’s becoming more and more difficult for brands to attract the best talent.

In fact, many of the best candidates aren’t actively looking for a new role, but with the right combination of marketing and recruitment, even passive candidates will be persuaded to apply to work with you.

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Experian to sell email marketing business as profits fall

by on November 15, 2016

Experian to sell email marketing business as profits fall

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Yoyo Wallet selected as mobile payment and loyalty strategy partner for Caffè Nero

Yoyo Wallet selected as mobile payment and loyalty strategy partner for Caffè Nero

by on November 4, 2016

Yoyo Wallet, the UK’s most used mobile wallet, has been selected as the mobile payment and loyalty strategy partner for Caffè Nero.

The partnership, which will have implications for all Caffè Nero stores across the UK and Ireland, is Yoyo’s first significant step in taking their mobile wallet offering onto the high street.

It also further cements Yoyo’s status as the UK’s most used mobile wallet, building on the users already transacting at over fifty per cent of UK universities, including Imperial College London, University of Birmingham, and over one hundred corporate locations including offices at PwC, JP Morgan and Visa. [more…]

Research : UK advertising expenditure posted 5.2% growth in H1 2016 despite economic uncertainty before the EU referendum

Research : UK advertising expenditure posted 5.2% growth in H1 2016 despite economic uncertainty before the EU referendum

by on October 26, 2016

Nigel Wilson, managing director of Hitwise writes ...

With this week's Advertising Association and Warc expenditure report increasing its 2016 growth forecast to 5.2%, despite economic impact such as Brexit, we can clearly see continued industry growth and marketers acknowledgment of media consumption today. With ad spend reaching a record £9.9bn in the first half of 2016, it is now more important than ever for marketers to create ads with value for their target audiences.

The fact is, consumers don’t dislike all adds. They tend to ignore the ones that are irrelevant and obstructive to their digital experience - and far too many ads today meet one or both of those criteria’s. Today’s wealth of data and insights means this isn’t acceptable anymore, marketers should be serving ads that are contextually relevant, useful and engaging to the consumer.”

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83% of UK consumers believe that their digital identity has financial value to brands which organisations ought to recognise if they wish to use it / Callcredit

83% of UK consumers believe that their digital identity has financial value to brands which organisations ought to recognise if they wish to use it / Callcredit

by on September 27, 2016

A survey of 3,000 UK-based consumers has revealed a distinct group of younger consumer within which almost two thirds (63%) see sharing their personal data as an opportunity to have a more personalised experience rather than as a risk to the security of their personal identity.

Furthermore, 83% believe their data has a financial value which organisations ought to recognise if they wish to use it.

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Research : Tablet banking failing to take off – new research into consumer perceptions of banking channels

Research : Tablet banking failing to take off – new research into consumer perceptions of banking channels

by on August 31, 2016

Intelligent Environments calls on the financial services sector to improve the tablet banking experience to enable customers to better manage their finances, following its new research.

The financial technology company surveyed UK consumers into their perceptions of and preferences for various banking channels. The findings reveal that of all digital tools, computer or PC banking is still the most popular method with UK banking customers for checking their bank balance, while tablet banking is failing to take off.

http://www.intelligentenvironments.com/

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Social Media is a missed opportunity for 37% of Wealth Managers, says Verdict Financial

Social Media is a missed opportunity for 37% of Wealth Managers, says Verdict Financial

by on July 29, 2016

Over a third of wealth managers are not communicating with high net worth (HNW) clients via social media, representing a significant missed opportunity, as social media is beneficial across the client value chain, according to financial services research and insight firm Verdict Financial.

The company’s recent report, Social Media in Wealth Management: Reaching clients and prospects on social media, found that while the majority of investors are now active on social media daily, generating opportunities for wealth managers to promote their brands through social media platforms, not all wealth managers are taking the opportunity to reach them there.

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Mobile App designed to make tracking relevant content whilst on the move simple and straightforward

by on July 13, 2012

On-the-go PROs need immediate access to the latest media coverage

Precise research reveals nearly three quarters of PROs deem it ‘extremely important’ to view coverage as it lands.

"Our Mobile App is designed to make tracking relevant content whilst on the move simple and straightforward"

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