TheMarketingblog

First Direct

18m consumers will have access to mobile payments when Zapp launches later this year

Zapp: Could this be the key to m-payments? Huge news from Zapp this morning, which will massively impact consumers. Five of the major retail banks have today signed up and are backing Zapp, meaning 18m consumers will have access to […]

18m consumers will have access to mobile payments when Zapp launches later this year Read More »

Consumers feel positive towards major banks and building societies but… / Creston Unlimited

Research carried out by branding consultancy Creston Unlimited has identified that, despite the financial meltdown, consumers feel positive towards major consumer-facing financial organisations (banks and building societies), scoring them above average compared to all brands for providing them with Confidence

Consumers feel positive towards major banks and building societies but… / Creston Unlimited Read More »