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FMCG brands

Prosciutto di San Daniele Launches Global Digital Platform ‘Chef Talks’ in collaboration with UK’s top culinary experts

by on March 8, 2017

First in series features Michelin Starred Angela Hartnett MBE

As part of its ongoing global digital strategy and presence, traditional Prosciutto brand, Prosciutto di [more…]

9 ways FMCG brands can remain relevant … by Niki Macartney, Southpaw

9 ways FMCG brands can remain relevant … by Niki Macartney, Southpaw

by on July 14, 2016

By Niki Macartney, strategy director at Southpaw

Grocery brands face many challenges in these fast-moving digital times; they need to think fast to combat the pincer movement of competitors and changing consumer behaviour. Reviving a brand is an option for those found to be in decline.

It’s vital to recognise, however, that many comebacks fail simply because the expectation is that marketing alone can be the saviour.

Download Southpaw’s Fading Brands report here [more…]

Brand advocates pointer / Savvy FMCG brands have regarded retailers as a media ‘channel’ for some time

by on April 8, 2015

FMCG brands are the kings of Twitter marketing. They thrive on viral content and ride the waves of topical news stories, attracting their most engaged Twitter audience.

But are they missing a trick by not taking into consideration a whole set of audience bigger than that of a prime time news channel?


Shopitize’s Chris Newbery explains the brand marketing opportunity in mobile

by on March 23, 2015

Why you need to move with mobile

Last week the mobile industry descended on Barcelona to Mobile World Congress. With entire halls dedicated to apps, marketing and the latest mobile connected technology, the show is no longer a place just for mobile manufacturers. This year we saw bikes, cars, smart remotes, NFC payments and even a ‘connected’ bottle of whisky.

FMCG brands should be taking note of what goes on here. All of the announcements point to growing connectivity between brands and shoppers, with the smartphone at the centre of this connected world. These innovations are set to make it even easier for customer engagement, and if brands don’t engage with shoppers then chances are someone else will.


Attracting attention with an on-pack promotion / Dawn Dean, Protravel

by on September 30, 2014

How brands can differentiate themselves from the competition without lowering prices

By Dawn Dean, senior account manager at Protravel

How to catch consumer’s attention in supermarkets is an ongoing challenge for FMCG brands.  Money-conscious behaviour that came about because of the recession is now entrenched for many and as a result some brands are continuing to promote on price for fear of losing sales.

‘Buy one, get one free’, ‘50 per cent off’, or ‘25 per cent extra free’ all attract the attention of consumers during those few seconds when they are at the supermarket shelf making decisions about what to put into their trolley, but these all cost the brand money and ultimately devalue it


Five great ways to use Experiential Marketing for FMCG brands / BEcause

by on May 12, 2014


How (and why) do Shopitize users engage with brands? / Graham Halling

by on July 17, 2013

Fully-engaged with shoppers? | Fresh Marketing News |

How (and why) do Shopitize users engage with brands? Nobody (I think!) disputes that engagement is now the key battleground and one of the key measures in marketing directly to shoppers.  Will Corry's insight: I am convinced that Shopitize is the most detailed and actionable real-time shopper marketing and insights resource available in the UK today. Score 81

[more…] promoting the new range of super thick yogurts, danio

by on July 11, 2013 (UK), the leading provider of secure digital coupon promotions for FMCG brands and grocery retailers, is working with Danone Ltd to provide a secure social couponing campaign to promote the new range of super thick yogurts, danio.

In the first social media campaign of its kind for the brand, and following the success of the June #makemybreak Twitter competition and coupon campaign, danio is today (July 11th 2013) launching a coupon campaign on Facebook to further increase awareness of the brand and encourage product trial.


Consumer brand experience / Does targeted, relevant advertising really create brand love? / Hotcow

by on May 22, 2013

Spotted in the Hotcow blog ....Earlier this year, Hotcow wrote a piece for Marketing week , where we explored a novel idea.

We imagined a world where brands invested their marketing budgets in consumer brand experience and Experiential became the dominant form of marketing communication.

This weeks Grocer magazine discusses why FMCG brands are spending more on Digital marketing, replacing some of the spend previously enjoyed by TV advertising (down 5.46% to £1.47bn in 2012)


“Nestlé – could directly attribute 11% of Kit Kat sales to its Facebook ads”

by on March 23, 2013

Facebook ads 'on a par' with TV campaigns, say fmcg brands

James Halliwell writes ...  Facebook is now “on a par with TV” when it comes to effective advertising, but the return on investment is far better, claim fmcg brands that have used the social networking site.

Nestlé said it could directly attribute 11% of Kit Kat sales to its Facebook ads following a recent cross-media channel campaign.