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Shaken & Stirred - Influential Brand Profiling and Positioning

FMCG brands

Prosciutto di San Daniele Launches Global Digital Platform ‘Chef Talks’ in collaboration with UK’s top culinary experts

First in series features Michelin Starred Angela Hartnett MBE   As part of its ongoing global digital strategy and presence, traditional Prosciutto brand, Prosciutto di San Daniele, today launches its ‘Chefs Talks’ social platform – an exciting series of up […]

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9 ways FMCG brands can remain relevant … by Niki Macartney, Southpaw

By Niki Macartney, strategy director at Southpaw Grocery brands face many challenges in these fast-moving digital times; they need to think fast to combat the pincer movement of competitors and changing consumer behaviour. Reviving a brand is an option for

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Brand advocates pointer / Savvy FMCG brands have regarded retailers as a media ‘channel’ for some time

FMCG brands are the kings of Twitter marketing. They thrive on viral content and ride the waves of topical news stories, attracting their most engaged Twitter audience. But are they missing a trick by not taking into consideration a whole

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Shopitize’s Chris Newbery explains the brand marketing opportunity in mobile

Why you need to move with mobile Last week the mobile industry descended on Barcelona to Mobile World Congress. With entire halls dedicated to apps, marketing and the latest mobile connected technology, the show is no longer a place just

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Attracting attention with an on-pack promotion / Dawn Dean, Protravel

How brands can differentiate themselves from the competition without lowering prices By Dawn Dean, senior account manager at Protravel How to catch consumer’s attention in supermarkets is an ongoing challenge for FMCG brands.  Money-conscious behaviour that came about because of

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How (and why) do Shopitize users engage with brands? / Graham Halling

Fully-engaged with shoppers? From shopperwatch.wordpress.com – How (and why) do Shopitize users engage with brands? Nobody (I think!) disputes that engagement is now the key battleground and one of the key measures in marketing directly to shoppers.  Will Corry’s insight: I

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Coupons.com promoting the new range of super thick yogurts, danio

Coupons.com (UK), the leading provider of secure digital coupon promotions for FMCG brands and grocery retailers, is working with Danone Ltd to provide a secure social couponing campaign to promote the new range of super thick yogurts, danio. In the

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Consumer brand experience / Does targeted, relevant advertising really create brand love? / Hotcow

Spotted in the Hotcow blog ….Earlier this year, Hotcow wrote a piece for Marketing week , where we explored a novel idea. We imagined a world where brands invested their marketing budgets in consumer brand experience and Experiential became the

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