Get in Touch

FMCG

[Watch] Oxo family gets a makeover for 2016 in new TV ad where Dad helps

by on October 10, 2016

[more…]

“Beer Button” : Tesco, Asda and Sainsbury’s pair up with Carling for brand’s own ‘Amazon Dash’ style button

“Beer Button” : Tesco, Asda and Sainsbury’s pair up with Carling for brand’s own ‘Amazon Dash’ style button

by on September 6, 2016

Carling has today launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers.

[more…]

Branston helps parents inject fun into kids’ lunch boxes

Branston helps parents inject fun into kids’ lunch boxes

by on September 5, 2016

With the summer holidays drawing to a close, Branston is making back to school lunches that extra bit special by helping parents decorate their kids’ sandwich bags with witty cartoon illustrations.

Branston’s “Bags of Fun” project, by mcgarrybowen, centres on a gallery of fun designs (one for every day in September) hosted on the new Branston website, which goes live 2nd September: https://bringoutthebranston.co.uk/bagsoffun/

[more…]

FMCG : Palmer’s launches #HairOnPoint campaign through Media Bounty

FMCG : Palmer’s launches #HairOnPoint campaign through Media Bounty

by on August 1, 2016

Palmer’s marks the restyling of its award-winning Coconut Oil Formula Hair Care range with an integrated digital and press campaign which invites fans to star as a model in its next magazine advert.

#HairOnPoint lets customers upload personal #HairOnPoint photos or videos and captions to a competition hub for the chance to win a makeover and photoshoot. The chosen models will appear in the November/December edition of Superdrug’s Dare Magazine. www.haironpoint.co.uk

[more…]

9 ways FMCG brands can remain relevant … by Niki Macartney, Southpaw

9 ways FMCG brands can remain relevant … by Niki Macartney, Southpaw

by on July 14, 2016

By Niki Macartney, strategy director at Southpaw

Grocery brands face many challenges in these fast-moving digital times; they need to think fast to combat the pincer movement of competitors and changing consumer behaviour. Reviving a brand is an option for those found to be in decline.

It’s vital to recognise, however, that many comebacks fail simply because the expectation is that marketing alone can be the saviour.

Download Southpaw’s Fading Brands report here [more…]

New research reveals consumers value the physical experience over online / Future Thinking

New research reveals consumers value the physical experience over online / Future Thinking

by on May 22, 2016

New research reveals consumers value the physical experience over online

Shoppers remain unsold on buying online without having seen products physically, especially when it comes to big ticket and personal items like shoes.

According to new research from business intelligence research consultancy Future Thinking, although just under half of UK consumers (42%) buy online as a matter of course, we’re more likely to buy tablets and computers without having checked them out in a physical store than we are what we wear or use domestically.

[more…]

Shopping : Do you know what ‘Webrooming’ means?

Shopping : Do you know what ‘Webrooming’ means?

by on May 21, 2016

'In-store pickups pick up'

Webrooming is the latest phenomenon impacting the online retail industry. In just the last year the majority of shoppers (78%) have participated in webrooming when they look up products online, but then choose to buy them in a physical store.

[more…]

FMCG : Nestle puts sluggish ice-cream businesses into joint venture

by on April 28, 2016

[more…]

“How we can help you shake up brand planning in 2016” … John Whittaker, Future Thinking

by on April 19, 2016

ChocoConsumer700x300

Brand planning is top of mind for many marketers at the moment.

John Whittaker writes ...  Every year panel supplied data is used to retrospectively understand consumer purchase and consumption.

More often than not, their read on many brands is either too low to be reliable or the need states and occasions are too generic to really offer anything to differentiate with. In fact, there’s a real danger that you’ve heard it all before.

[more…]

FMCG : A warning …  “Don’t eat our pasta sauce more than once a week”

FMCG : A warning … “Don’t eat our pasta sauce more than once a week”

by on April 15, 2016

Don't eat our pasta sauce more than once a week: Food giant's extraordinary warning about salt, fat and sugar in its products

  • Mars Foods makes Dolmio, Uncle Ben's and Masterfoods products
  • Will introduce new 'everyday' and 'occasional' labels on different foods
  • Comes as part of a plan to lower sugar, salt and fat levels within 5 years
  • Also increasing healthy ingredients so tomato sauces count as 1 of 5 a day

[more…]