Get in Touch

FMCG

Breaking News : Tesco end BOGOF deals in favour of price cuts

by on February 2, 2016

[more…]

New : All the retail articles that have appeared in theMarketingblog over the last six months

by on January 28, 2016

Click on this graphic for the retail articles

[more…]

How Fray Bentos rekindled latent affections and created a role for the brand with a younger audience

How Fray Bentos rekindled latent affections and created a role for the brand with a younger audience

by on January 27, 2016

The Baxters food brand Fray Bentos is launching a series of idents for its sponsorship of ITV4 based around the theme of compulsive viewing.

The idents feature the brand’s range of famous meals and are part of a new strategy devised by the agency to re-establish the iconic brand at the heart of UK culture. The sponsorship is the first work Hometown has produced since winning the account. [more…]

IAB UK research reveals that 50% of marketers are buying mobile programmatically, yet understanding of programmatic is low

by on January 13, 2016


Editor ... Thought you'd be interested in this IAB study of over 300 marketers doing mobile advertising which reveals that 50% are buying mobile inventory programmatically, however, nearly half have no/little knowledge of the discipline.

In addition, location-based advertising is seen as the most exciting mobile opportunity.

[more…]

James Corden joins McDonald’s UK’s festive campaign to sing a Christmas Classic

James Corden joins McDonald’s UK’s festive campaign to sing a Christmas Classic

by on December 30, 2015

Britain’s ‘Man of the Moment’ and host of the Late Late show, James Corden has teamed up with McDonald’s UK to put his very own Karaoke skills to use, joining people from all over the UK in singing the Wizzard classic ‘I wish it could be Christmas everyday’ during their Christmas journeys.

The unique one off advert will air during the break of one of the most popular programmes on Christmas Day – Coronation Street.

[more…]

Nielsen analysis of 8,500+ FMCG launches reveals just 18 ‘breakthrough’

by on December 3, 2015

A new Nielsen report cracks the code of new product success - "Jobs Theory" - after analysing 8,500+ FMCG launches in Europe. Just 18 achieved "breakthough innovation" success, that is, delivering a new proposition, generating at least £10m in year 1 sales and maintaining 90% of year 1 sales in year 2. [more…]

“Sainsbury’s experiments with new supermarket design”

by on October 27, 2015

[more…]

Sainsbury’s the only one of the Big Four supermarkets to grow sales as food prices fall

by on October 23, 2015

[more…]

Latest News : StackaWraps get a £500,000 funding boost

by on August 28, 2015

StackaWraps, lifelike 3D product replicas, are breaking through on to high streets in the form of giant beer glasses, aftershave bottles and even an oversize pair of jeans

[more…]

0-5 ft in under 3 minutes … StackaWraps™

by on July 11, 2015

A StackaWrap™ always starts from an ordinary photograph of the product in question. This is converted into a three-dimensional file by our special proprietary software.

Then the program calculates how the frame and fabric cover should look like and how it will be printed. All prints are done using dye sub inks directly onto flame retardant textiles.

[more…]