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Why matchmaking is the best way to increase sales

Why matchmaking is the best way to increase sales

by on July 17, 2017

Stuart Galvin, business director, smp

Pop in-store for a packet of crisps a decade ago and the choice would be between Walkers Salt & Vinegar or Cheese & Onion. Today, there is a profusion of favourite brands, such as Kettle Chips; while new offerings like Propercorn are making inroads in the salty snack category.

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Start-up : Offering takeaway restaurants 90% cost savings in comparison to competitors – HeyMenu

by on October 27, 2016

As the UK’s online takeaway industry booms, I wanted to get in touch about the newest disrupter, HeyMenu, who are offering takeaway restaurants 90% cost savings in comparison to competitors and refreshing the old, stale business models with a new offering that benefits both the consumers and takeaway restaurants.

In just one month, HeyMenu has already on-boarded over 2,000 takeaway restaurants in less than three weeks from launch, which highlights the appetite for this offering and the need for a fresh approach in the industry.

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Top 15 product pages for 2014 in Hospitality & Catering News

Top 15 product pages for 2014 in Hospitality & Catering News

by on January 15, 2015

Readers' Choice, we just love the way Hospitality & Catering News takes the time that their reader's spend reading articles through Google Analytics to set their Top 15 product pages in 2014.

Pages views would have been much simpler and quicker, but by also applying time spent on page a far more valuable metric is applied. The qualitative nature of the measurement shows what people are really spending their time reading, so well done H&C News and all their advertiser's that make the cut. [more…]

News about Diet Coke, Special K, Danone’s Volvic

by on June 9, 2013

Diet Coke – Slender Vender. Why combining PR and Advertising in a campaign can produce great Marketing

Coca Cola partnered with Ogilvy Paris to devise a marketing communications strategy to promote brand Diet Coke. To communicate that Diet Coke is a brand and product that is elegant and fits seamlessly into consumer’s everyday life, they developed the ‘Slender Vender’. The thinnest vending machine in the world fits where others can’t and was seen showing up in unexpected places around Paris. You...

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