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Naked Noodle : “Nice match, fast oriental noodles and fast last minute holidays”

Naked Noodle : “Nice match, fast oriental noodles and fast last minute holidays”

by on January 16, 2019

Latest : Naked Noodle, the leading authentic snack pot brand has joined forces with lastminute.com and marketing agency Brass to create its biggest ever promotional campaign. "Nice match, fast oriental noodles and fast last minute holidays"

Shoppers can banish those winter blues with the chance to win extraordinary Far East holidays to Thailand, Singapore and Vietnam or a range of stylish travel merchandise.

Plus every promotional pack unlocks a £30 off lastminute.com holiday voucher offering added value for all.

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New research from Initials reveals consumers are switching to challenger brands

New research from Initials reveals consumers are switching to challenger brands

by on November 29, 2018

Challenging the challengers

Launching today, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands.

The findings expose five harsh truths established brands must tackle in the face of the challenger brand phenomenon.

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Initials launches Seriously Spreadable campaign

by on May 15, 2018

Latest:   Initials, the independent creative agency, launches a new integrated campaign for Lactalis McLelland brand Seriously Spreadable.

Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. [more…]

Prosciutto di San Daniele Launches Global Digital Platform ‘Chef Talks’ in collaboration with UK’s top culinary experts

by on March 8, 2017

First in series features Michelin Starred Angela Hartnett MBE

 
As part of its ongoing global digital strategy and presence, traditional Prosciutto brand, Prosciutto di [more…]

Chupa Chups Airheads launch content partnership with Global Media ahead of Jingle Bell Ball

Chupa Chups Airheads launch content partnership with Global Media ahead of Jingle Bell Ball

by on November 24, 2016

Chupa Chups Airheads, the intense-flavoured fruit-based candy from Perfetti Van Melle, has today launched a new content and influencer partnership with Global Media to promote its sponsorship of the Jingle Bell Ball and drive brand awareness. The partnership has been created and managed by Chorus, the specialist partnerships division at Maxus.

The activity, which features a competition where Capital FM and Capital Xtra listeners get the chance to win a VIP Jingle Bell Ball experience with YouTube influencers Conor and Jack Maynard. [more…]

Subway release new ‘Festive Feast’ campaign

by on November 18, 2016

The SUBWAY brand is releasing a new festive campaign to celebrate its limited edition Sub. Introduced especially for the festive season, the new ‘Festive Feast’ [more…]

[Watch] “The home of Kerrygold is the wettest place in Ireland” – Karmarama is launching a new TV campaign

by on November 7, 2016

Karmarama is launching a new TV campaign for Kerrygold’s spreadable range, which is going live this coming weekend. The inspiration for the idea came from the fact that the home of Kerrygold is the wettest place in Ireland, and plays on the British and Irish obsession with the weather, while linking the provenance of the Irish butter through to its unique golden taste.

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What’s really in your McDonald’s fast food?

by on October 25, 2016

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Watch : Guess which Hollywood films are recreated in new Jarlsberg cheese campaign

Watch : Guess which Hollywood films are recreated in new Jarlsberg cheese campaign

by on October 4, 2016

Jarlsberg cheese gives movie fans a whole new take on their favourite films, with three new videos of classic dinner scenes shot from an entirely new angle.

Created by Stockholm and Amsterdam-based creative agency, Perfect Fools, this new take puts the focus firmly on the food, with every detail from the movies lovingly recreated.

The spots are shot from above in the style popular on Instagram. The first invites viewers to forget about the argument over faking it, because the deli sandwiches are the stars in “I’ll have what cheese having”.

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“Vote Rump for GBK’s burgers”  / YOU Agency

“Vote Rump for GBK’s burgers” / YOU Agency

by on October 3, 2016

YOU Agency’s latest advertising campaign for Gourmet Burger Kitchen (GBK) has gone live nationwide. The new ‘Vote Rump’ campaign, which was developed, planned and booked by the integrated advertising agency, aims to reinstall the belief and perception that GBK is the original premium burger joint in the UK, by tapping into the global hot topic of the U.S presidential election.

YOU answered the brief from GBK, which asked for a communications strategy to regain thought leadership having been the original premium burger joint in the UK since 2001. Due to dozens of new entrants in the UK market it needed to leverage its brand further to cut through the noise. [more…]