Get in Touch

food

Hungryhouse to launch new reality-tv style ad campaign

Hungryhouse to launch new reality-tv style ad campaign

by on September 30, 2016

Hungryhouse, the online food ordering platform, has today unveiled its innovative ‘reality-TV style’ advertising campaign.

Featuring its new ‘Love Takeaway’ tagline, the adverts showcase the genuine, unscripted moments that people share when enjoying takeaway and taps into the nation’s love of reality TV. This is the first step in a new direction for the brand - that focuses more on the customer, than the product.

[more…]

McCann London and Shredded Wheat give consumers chance to ‘Shred Life’ and win £150 in diving competition

McCann London and Shredded Wheat give consumers chance to ‘Shred Life’ and win £150 in diving competition

by on September 23, 2016

McCann London and Shredded Wheat have given consumers the chance to 'Shred Life' in a new diving competition with a £150 cash prize.

Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to 'Shred Life' himself, the brand has expanded the creative further by allowing consumers to have their turn.

[more…]

New packaging designs for Simply Breaded and Harry Ramsden’s product ranges

New packaging designs for Simply Breaded and Harry Ramsden’s product ranges

by on September 22, 2016

Leading frozen food brand Birds Eye, announces the launch of its new packaging designs for its Simply Breaded and Harry Ramsden’s product ranges. Conceived and executed by brand design consultancy Brandon, the new designs mark a move away from the masterbrand strategy Birds Eye has adopted over the past 10 years.

Tasked with reinvigorating the brand to help consumers find it more easily in supermarket freezers, Brandon has created a design that heroes the product and evokes memories of happy times spent together as a family – round the family dining table and at the seaside for the Simply Breaded range and Harry Ramsden’s respectively. [more…]

Now launches ‘Speak Cheesy’

by on September 20, 2016

The New York Bakery company is launching a new Cheese Bagel, with a multi-media campaign created by Now.

‘Research told us that the bagel flavour most Britons wanted to try – by a long way – is cheese’ says NYB Marketing Director, Tim Barkey.

The campaign idea is to create a new language playing off the word cheesy - #SpeakCheesy. The media includes press, content, OOH, social media, and display. One of the pre-roll executions is a phone conversation between two characters called ‘Borisy’ and ‘Trumpsy’ speaking to each other across the Pond in the cheesy language; performed by impressionists John Culshaw and Lewis Macleod [more…]

Why people pay $125 to eat in a dumpster

by on September 6, 2016

[more…]

5 ways brands can use “Great British Bake Off” to increase sales

5 ways brands can use “Great British Bake Off” to increase sales

by on August 25, 2016

Great British Bake Off (GBBO) returns to the screens , and with last year’s average viewer numbers hitting over 12m people, there is huge opportunity for forward-thinking brands to increase their presence, sales and audience reach. [more…]

McCann London launches campaign for Homepride’s new ‘All American Sticky’ sauces range

McCann London launches campaign for Homepride’s new ‘All American Sticky’ sauces range

by on August 2, 2016

McCann London is bringing Homepride Fred back to screens this summer with a new ad campaign to launch the new Homepride All American Sticky Sauces.

Fred, the happy mascot of Premier Foods' Homepride brand, is so pleased with his authentic new sauce range that he has swapped his familiar bowler hat for a massive 100 gallon Stetson and showed up at a family home to join in with the dinner fun.

[more…]

Co-op celebrates great food whatever the weather : @iDExperiential

Co-op celebrates great food whatever the weather : @iDExperiential

by on July 11, 2016

Co-op is ready to embrace the unpredictability of British summer and help customers do the same. They’re asking Facebook fans to help co-create new dishes by suggesting their ‘secret ingredients’. A selection of these unique meals will then be shared across dozens of city centres, events and festivals, delivering their delicious dishes to over a million people.

To help invigorate office lunches and feed festival-goers, the brand has enlisted the help of experiential agency iD to bring Co-op’s Unpredictable Summer Menu to the UK’s major city centres, festivals and cultural events. Dishes will be served from a branded Co-op Airstream, and there’ll be roving Piaggio scooters packed with On-the-Go samples.

[more…]

Irish Food Board hires TransgressiveX to develop Stript Snacks’ biltong

Irish Food Board hires TransgressiveX to develop Stript Snacks’ biltong

by on May 29, 2016

[more…]

Research : Irish Food Board – Bord Bia – appoints TransgressiveX to develop new snack brand

Research : Irish Food Board – Bord Bia – appoints TransgressiveX to develop new snack brand

by on May 25, 2016

Bord Bia - the Irish Food Board - has enlisted forensic brand guidance agency TransgressiveX to develop a new snack brand with Stript Snacks, Ireland’s foremost snack producer.

The intention of the tripartite agreement is to leap-frog current category dynamics and to establish truly best-in-class brand assets to dominate the sector. TransgressiveX, based in Kensington and operating worldwide, is led by prominent consumer psychologist Nadim Sadek, ex-Worldwide Commercial and Strategy Director of Research International. [more…]